Field Marketing Manager

About the role
We are looking for a Field Marketing Manager to join us in London. This role will lead EquiLend’s field marketing activity across EMEA and APAC, with responsibility for regional campaign strategy, events, account-based marketing and in-region paid digital marketing. You will ensure regional marketing activity is closely aligned with global demand generation strategy, supporting qualified pipeline through executive events, industry conferences, digital campaigns, partnerships and targeted account programmes. 
 
This is a hands-on role for a commercially focused marketer who can plan and execute multi-channel regional programmes while maintaining a clear link to pipeline contribution. You will work closely with Sales, Account Management, Product Marketing, Product and Demand Generation teams to ensure regional activity supports measurable commercial outcomes. 

What you’ll do 

• Lead the design and execution of field marketing programmes across EMEA and APAC, including executive events, industry conferences, proprietary events, account-based marketing and digital campaigns.  
• Own and manage regional paid digital channels, including paid search and paid social, ensuring campaigns are aligned with in-person field activity and regional demand generation objectives.  
• Coordinate closely with regional Sales teams and the Business Development function to support integrated planning across digital and field channels.  
• Maintain consistent messaging, targeting and campaign sequencing across regional touchpoints, with a focus on EMEA and APAC market priorities.  
• Define and maintain attribution frameworks that connect field activity and digital spend to pipeline creation and progression.  
• Provide regular reporting on regional marketing contribution to revenue, including campaign performance, pipeline impact and budget effectiveness.  
• Partner with Sales and Account Management across EMEA and APAC to align marketing focus with account-level priorities, territory plans and commercial targets.  
• Manage event logistics for owned and sponsored events, including vendor relationships, venue selection, content coordination, on-site execution, post-event follow-up and nurture activity.  
• Develop account-based marketing plans for high-value prospects and existing client accounts across the region, in close coordination with Sales.  
• Oversee regional content localisation to ensure field and digital assets reflect regional market context, regulatory considerations and client priorities.  
• Manage regional marketing budgets with discipline, ensuring spend is allocated effectively across field and digital activity and tied to measurable commercial impact.  
• Maintain relationships with key industry bodies, media partners and conference organisers across EMEA and APAC to maximise EquiLend’s visibility in target markets.  
• Ensure all regional marketing activity is delivered in line with global brand standards, compliance requirements and corporate messaging frameworks.  

What we’re looking for 

• 7+ years of B2B marketing experience in enterprise software or financial technology, or equivalent practical experience, with a demonstrable focus on field marketing and demand generation.  
• Proven experience running field marketing programmes across EMEA and APAC, including events, executive engagement and account-based programmes in a complex, relationship-driven sales environment.  
• Hands-on experience managing paid digital channels, including paid search and paid social, with the ability to coordinate campaigns with broader sales and demand generation activity.  
• Strong working knowledge of marketing attribution, pipeline reporting and marketing contribution frameworks.  
• Experience partnering with regional Sales and Account Management teams to translate commercial priorities into targeted field and digital programmes.  
• Practical experience managing event logistics end to end, including budgets, vendor relationships, content coordination, post-event follow-up and lead management.  
• Familiarity with securities finance, capital markets or financial services would be advantageous, with the ability to operate effectively in a specialised and technically complex product environment.  
• Experience using CRM and marketing automation platforms to support campaign execution, lead tracking and pipeline reporting.  
• Strong communication and stakeholder management skills, with the ability to work effectively across regional Sales teams and global marketing leadership.  
• Ability to balance strategic programme design with direct personal execution in a lean team environment.  

Why EquiLend? 

• Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance.  
• Work flexibly with up to 100 remote working days per calendar year.  
• Take time to recharge with generous annual leave, plus public holidays.  
• Access group life assurance and income protection, supporting you and your dependents.  
• Private health and dental insurance, available from your first day (optional).  
• Save for the future through a company pension contribution of 7.5%, when you contribute a minimum of 1.5%.