Marketing Coordinator

The Marketing Coordinator at Empire State Realty Trust will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive engagement, and lease space. This role will play a pivotal part to promote the company’s properties, services, and overall mission. The Marketing Coordinator will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance Empire State Realty Trust’s brand presence and strengthen its connection with key audiences that align with organizational goals.

Assist in the creative development and execution of marketing materials and campaigns for all ESRT commercial and retail properties including the Empire State Building; Materials include tour books, advertising, marketing centers, renderings, elevator screens, tenant app communications, etc.

Coordinate, schedule, support on site, and develop shot lists for tenant and vacant space photography, videography, and virtual tours

Maintain the ESRT visual library (images, renderings, floorplans and video)

Maintain commercial real estate listing data/assets across marketing channels, this includes the ESRT website, CoStar, and Salesforce, for accuracy

Conduct regular website audits to confirm accuracy of visuals, assets and website functionality

Assist team with competitor research/audits

Assist with annual, monthly and quarterly reports based on templates

Assist in the implementation of consistent portfolio brand practices

Conduct research for tenant experience efforts and partner outreach to secure engagement opportunities

Coordinate tenant giveaways in partnership with Empire State Building Observatory events

Walk spaces prior to major tours to ensure quality control in priority spaces

Handle order placements and distribution of tour collateral, giveaways, and tenant marketing materials on-site

Assist with the development of tenant campaigns to drive amenity center awareness/usage in partnership with onsite teams

Maintain SOPs for tenant engagement, leasing marketing materials, and campaign plans

Track budget expenses and communicate discrepancies, overages, etc. to the team

Assist with coordination of meetings inclusive of agendas and meeting room set up as needed

Microsoft Office Suite

Familiarity with Canva, Google Analytics, Salesforce

Data analysis

Creative thinker

Ability to copy write and edit

Bachelor’s degree and/or equivalent experience

1-2 years of experience in Marketing

Commercial real estate industry experience a plus

Prolonged periods of sitting at a desk and working on a computer

Must be able to lift up to 15 pounds at times

At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -

Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently

Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT

Dependable – you take a strong sense of ownership and accountability over your work

Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude

Curious – you consistently look for new ways to work smarter, not just harder

Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture

Positive – you possess a service-oriented attitude with excellent follow through

Competitive base salary and bonus

Health/Dental/Vision insurance

Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance

Voluntary Enhanced LTD Program

Voluntary Hospital, Accident, and Cancer Programs

401(k) with 100% match up to 5%

Paid parental leave

Pre-tax transit accounts

Employee Assistance Program for emotional, financial, and legal support

Generous paid time off

Flex remote work time

Flex Summer Fridays

Employee engagement programs

Volunteer time off

Continuing education

Complimentary Empire State Building Observatory access

Complimentary gym membership and other wellness benefits

Employee Discount Programs