Marketing and Social Media Manager

•      Execute Viking Revolution's brand strategy across every channel — PR, affiliates, advocates, and organic social — keeping voice and positioning consistent everywhere the brand shows up.

•      Lead quarterly brand campaigns from concept through launch, briefing in creative, copy and partners, and seeing each one through to posting and press.

•      Own the overall brand calendar: set and communicate priorities by channel, so PR, social, advocate and affiliate activity line up with each quarter's campaign instead of competing for attention.

•      Lead the day-to-day relationship with our PR agency: set priorities, run regular check-ins, review plans, and manage scope and budget.

•      Brief the agency on launches, brand news and campaign moments; review and approve pitches, releases, and talking points.

•      Build and run Viking's affiliate program: recruit affiliate partners, keep them supplied with assets and offers, and track performance.

•      Track PR coverage and affiliate results, and hold both programs to agreed goals.

•      Build and run a Barber Brand Advocate program: identify barbers who embody the brand, bring them on, and keep them active with product, content and support.

•      Manage Viking's retail influencer relationships, briefing them on in-store moments and new distribution and turning their content into brand assets.

•      Own organic social strategy for TikTok and Instagram — the content pillars, the calendar, and the goals behind them.

•      Create the assets and write the copy yourself, and own posting and scheduling.

•      Manage community engagement: replies, DMs and comments, keeping the brand voice confident, masculine and approachable.

•      Identify emerging platform trends in grooming and men's lifestyle content and turn them into testable content formats.

•      Coordinate and ship product samples to press, affiliates, advocates and influencers, keeping inventory and requests organized so nothing falls through the cracks.

•      4+ years of experience in brand marketing, PR, or social/community management, ideally at a consumer brand (men's grooming, personal care, or CPG) or an agency.

•      Experience managing a PR agency and/or an affiliate program, with a track record of results you can show us.

•      Experience building an advocate, influencer or ambassador program — barbers, retail influencers, or a similar creator community.

•      A track record of growing organic social channels with work you can show us; strong understanding of TikTok and Instagram ecosystems, trends, and formats.

•      Brand Strategy: Comfortable setting brand priorities for a quarter and translating them into a calendar, a campaign brief, and the posts and pitches that bring it to life.

•      AI-Native Mindset: You don't just know what AI is — you actively integrate it into your daily workflow, from AI-assisted content creation to automating reporting and outreach.

•      Project Management: Strong organizational skills, able to run a brand calendar and manage multiple programs — PR, affiliates, advocates, social, sampling — at once.

•      Communication: Excellent communication and relationship-building skills, capable of managing agency, affiliate, and advocate partners directly.

•      Adaptability: Thrives in a fast-paced, entrepreneurial environment where priorities evolve quickly and initiative is rewarded.

•      Experience with men's grooming, lifestyle, or other omnichannel brands that sell both online and in retail.

•      Experience with barber, influencer, or creator partnerships specifically.

•      Experience running an affiliate program (e.g. ShareASale, Impact, Refersion, or similar platforms).

•      Basic photo and video shooting and editing skills.

We want to get to know your technical expertise, your strategic mindset, and how you approach problem-solving. Here is what you can expect during the interview process:

• Step 1: Initial Screening
• • A conversational interview with our Talent Acquisition/HR team. We will focus on understanding your core experience, your alignment with the role’s requirements, your aptitude for AI and emerging tech, and your overall cultural fit at Essor.
• Step 2: Case Study Assessment
• • A practical, take-home exercise designed to give you an opportunity to showcase your strategy, technical capabilities, and problem-solving skills in a real-world scenario.
• Step 3: Deep Dive & Case Review
• • You will meet first with the Hiring Manager, followed by the Head of Department. During these sessions, we will review your case study presentation, evaluate your blend of hard and soft skills, and discuss how you would collaborate with the wider team.
• Step 4: Final Leadership Interview
• • A final conversation with members of our leadership team to align on high-level strategy, business impact, and long-term vision.

At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.

Whether it’s deploying AI coding agents (Copilot, Antigravity) to ship faster, building agentic workflows in N8N or Dify, or querying data via SQL to drive objective decisions, you should be a practitioner of the "automated-first" mindset. While we don't expect Day 1 mastery, we do require a relentless "learn-and-apply" loop. We are committed to your growth through active mentorship and internal upskilling, expecting in return a commitment to continuous experimentation and the proactive application of AI to solve complex business problems.

Own your impact. Join us.

The estimated salary range for this role is $80–90K per year. Final compensation will depend on experience, skills, and location.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.

veteran status.