Lifestyle Market Place Manager.Digital, Fintech, CRM & Terminals

The Category Senior Supervisor / Manager will play a pivotal role in defining the roadmap, optimizing partner integration workflows, leading cross-functional collaboration, and scaling CVM capabilities to enhance customer lifetime value.

1. Category GMV & Growth: Drive topline revenue within assigned product segments. 2. Vendor Contribution & Partnerships: Maximize partner participation in promos and funding. 3. Customer Engagement & Retention: Improve repeat rate and engagement through campaigns. 4. Assortment & Stock Health: Maintain curated, high-performing assortment and availability. 5. Operational Accuracy: Ensure pricing, returns, and fulfillment run smoothly. ROLES & RESPONSIBILITIES 1. Merchant Integration & Strategic Partner Management • Lead end-to-end merchant integration for food and grocery verticals, ensuring seamless technical and operational execution. • Develop standardized integration playbooks and drive automation to scale merchant onboarding. • Manage senior merchant relationships, negotiate SLAs, and build long-term win-win collaboration models. • Coordinate with Engineering, Operations, Legal, and Commercial teams to align partner objectives with business outcomes. 2. Product Leadership & CVM Ownership • Own the product roadmap for merchant integrations and CVM, aligned with growth and engagement targets. • Translate customer insights, market trends, and business requirements into clear product features and initiatives. • Oversee segmentation strategies, lifecycle campaigns, retention mechanisms, and CVM-led monetization programs. • Evaluate impact of CVM strategies using data science inputs and experimentation frameworks (A/B testing, cohorts). 3. Growth Marketing & Customer Engagement • Collaborate with Marketing to design multi-channel promotional campaigns and customer communication journeys. • Guide the use of MarTech tools to execute personalized offers, push notifications, and reactivation campaigns. • Monitor campaign performance across touchpoints (app, social media, email) and iterate for continuous optimization. • Lead social media engagement strategy related to new merchant launches, feature rollouts, and seasonal offers. 4. Analytics, Reporting & Strategic Insights • Define and monitor KPIs for merchant integration efficiency, CVM performance, and customer engagement. • Lead regular reporting cadence with actionable insights and strategic recommendations. • Use dashboards and data visualization to communicate progress, gaps, and opportunities to stakeholders and leadership.

• Proven track record of leading integration or ecosystem development projects with measurable success. • Proficient in API design, integration logic, and workflow optimization with strong cross-functional project management skills. • Strong grasp of CVM frameworks: segmentation, CLTV models, churn management, and offer design. • Skilled in tools like Google Analytics, Firebase, Mixpanel, HubSpot, Braze, or similar. • Data-savvy with strong analytical thinking; proficiency in SQL is a plus. • Excellent interpersonal and leadership skills; capable of managing stakeholders at all levels

• Exposure to agile product development practices, sprint planning, and backlog prioritization. • Familiarity with customer engagement tools and social media analytics platforms. • MBA or postgraduate degree in Business, Marketing, or Technology-related fields is a plus.

• 5–7 years of experience in product management, customer lifecycle marketing, or digital partnerships in an e-commerce sector.

• Experience in launching or scaling B2B2C partnerships in marketplaces or Super Apps.

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