Marketing Admin Assistant

Commitment to Excellence: Continuously raising the bar and setting new standards in guest communications and service delivery. 
Exceptional Collaboration: Thriving in a fast-paced, high-performance environment built on clear communication and teamwork. 
Unified Purpose: Aligning behind a shared mission to drive success with an intense focus. One shared consciousness. 
Data-Driven Decision-Making: Prioritizing data and results over emotions when making objective, professional decisions. 
Emphasis on Details: Details matter at every level. Leaders are expected to have a deep understanding of the specifics and adopt a hands-on management style.

Our company embraces a management style inspired by the ideals of "founder mode," as championed by Airbnb’s Brian Chesky. This means a hands-on, visionary approach to leadership, with a relentless focus on innovation, product excellence, and customer-centric decision-making. We encourage proactive problem-solving, direct involvement in key initiatives, and a collaborative, high-performance culture.

To learn more about the "founder mode" philosophy and how it shapes our operations, you can explore this link. Understanding this mindset will provide valuable context for how we operate and what we value in our team members. 

You’ll be the person behind the scenes, crafting social media posts that spark excitement, designing emails that inspire action, and keeping our website fresh and engaging. You’ll dive into performance data to see what’s working, brainstorm new ideas to make us stand out, and stay ahead of the latest trends to keep things fresh. At the heart of it all, you’ll be a storyteller, helping us build connections with franchisees, property owners, travelers, and partners alike. If you’re creative, organized, and ready to make an impact, this is the role for you!

• Create, schedule, and publish engaging posts across platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Monitor and respond to comments and messages to foster community engagement.
• Track performance metrics and suggest improvements.

• Assist our email marketing vendor in preparing and sending email campaigns to promote vacation homes, owner propositions and franchise opportunities, plus special offers.
• Maintain and grow email subscriber lists.
• Analyze open rates, click-through rates, and conversions to optimize email performance.

• Update and refresh website content, including blogs, and promotional pages.
• Collaborate with the team to ensure the website aligns with brand standards and goals.
• Assist in tracking website analytics to inform content strategy.

• Write compelling copy for blogs, social posts, ads, and emails that reflect the company’s voice and appeal to target audiences.
• Collaborate with the designer to create visual content using tools like Canva or Adobe Creative Suite.
• Support video creation efforts for marketing campaigns.

• Collaborate with the marketing team to plan and execute digital campaigns.
• Track campaign performance and prepare reports.
• Conduct market research to identify trends and opportunities.

• Monitor key performance indicators (KPIs) such as engagement, lead generation, and conversions.
• Compile insights to help the team refine strategies.
• Stay updated on competitor activity and industry trends.

• Work closely with the owner growth team, franchise team, the local destination managers and external vendors to ensure cohesive marketing efforts.
• Coordinate with the design and sales teams for cross-functional initiatives.

• Research and recommend new tools, platforms, and strategies to enhance digital marketing efforts.
• Experiment with emerging formats like influencer partnerships or interactive content.

• Assist in preparing and promoting events, like franchise discovery sessions or partner meetups.

• Organize marketing assets, maintain calendars, and prepare presentations as needed.
• Manage digital marketing tools and subscriptions to ensure smooth operations.

• Excellent written and verbal English skills.
• Strong organizational skills with the ability to multitask and prioritize workload.
• Ability to work independently in a remote work environment.
• Attention to detail and commitment to providing exceptional service.
• Possess critical thinking and problem-solving skills.
• Ability to learn new software quickly and efficiently.
• Willingness to ask questions when unclear about a task or process.

• Bilingual English/Spanish.

• Internet speed minimum 30mbps: Needs to be Wired (Buy a dongle if no LAN port)
• i5 11th Gen or higher
• Windows 11 / MacOS Catalina or higher
• Minimum of 8 GB RAM
• Private and quiet dedicated home office area (no roosters, dogs, children's noises in the background)
• Back-ups in case of power or internet provider interruptions
• Good headset and webcam (preferably noise-canceling headset)

• Competitive Salary — We offer a competitive salary that reflects the candidate’s experience, skills, and responsibilities.
• Remote Work — This role is 100% remote, allowing flexibility and eliminating daily commute.
• Paid Time Off — Standard leave entitlements (vacation, sick leave, vacation leave) for rest and well-being.
• HMO Coverage — Company-provided HMO plan, offering access to medical services via accredited hospitals and clinics under a Health Maintenance Organization. This helps ensure employees have access to routine checkups, consultations, and coverage for medical care.