Activation & Experiential Manager

United States·Beverly Hillsmid

OtherManager

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Quick Summary

Key Responsibilities

Act as the primary operational connector across Executive Leadership, Brand Partnerships, Creative, Talent Partnerships, PR, Social, and Legal teams to align launch dates, approvals,

Requirements Summary

Demonstrate proven financial management across varied budget tiers,

Technical Tools

OtherManager

Responsibilities

~4 min read

→Cross-Functional, Talent & Stakeholder Alignment
● Cross-Functional & Talent Synchronization: Act as the primary operational connector across Executive Leadership, Brand Partnerships, Creative, Talent Partnerships, PR, Social, and Legal teams to align launch dates, approvals, and contract deliverables, while overseeing operational workflows and on-site touchpoints involving high-profile celebrities, influencers, VIPs, and talent to ensure seamless, high-touch experiences.
● Executive Presence & Reporting: Work closely with C-suite and executive leadership to present concepts, align on strategy, deliver cultural trend reports, and present post-activation success/ROI metrics.
● Agency & Partner Network Coordination: Leverage an established network of production companies, fabricators, venue partners, and agencies to guarantee seamless communication and top-tier execution across all external parties.
● Internal Employee Programming: Collaborate with Brand Partnerships, Creative, and internal stakeholders to project manage company culture initiatives, celebrations, and internal programming from creative concept through execution.
→Creative, Production Budget Management
● Strategic & Creative Co-Conceptualization: Partner closely with the Director of Brand Partnerships, Creative Director, and executive leadership to invent and shape cutting-edge, on-brand activation concepts.
● Aesthetic Quality Control: Serve as the creative guardian for all live moments, enforcing uncompromisingly high production values across spatial design, lighting, fabrication, decor, and overall atmosphere.
● Spatial Design & Technical Oversight: Review and evaluate 3D renderings, floor plans, and spatial design layouts to ensure physical builds match approved creative concepts and spatial requirements.
● Varied Budget Oversight: Demonstrate proven financial management across varied budget tiers, including the ability to put on high-quality events on smaller budgets ($10K–$20K) as well as full financial oversight and tracking of large-scale $500K to $1M+ activation allocations.
● Contract & Financial Administration: Manage quote auditing, invoice processing, and contract routing across vendors, suppliers, and production partners.
● Product & Inventory Integration: Partner closely with buying and merchandising teams to pull and manage the necessary stock and inventory needed for all activations, events, and seamless product integration on-site.
● Asset Recycling System: Create and maintain an internal asset management system to inventory decor, props, and signage for reuse across rolling events to maximize budget efficiency.
→Rolling Timelines & On-Site Execution
● Multi-Scale Project Management: Build detailed master project plans, production timelines, and deliverable schedules across rolling, simultaneous activation pipelines.
● On-Site Crisis Management & Composure: Serve as the primary lead on-site for setup, live execution, and teardown. Maintain exceptional composure, adaptability, and real-time problem-solving skills when unpredicted challenges arise on-site.
→Global & Domestic Execution
● Domestic & International Logistics: Lead on-site execution, setups, and teardowns locally, domestically, and internationally for key seasonal and cultural moments for the brand.
→Cultural Leadership & Brand Elevation
● Cultural & Trend Leadership: Stay deeply plugged into global experiential culture, art, fashion, luxury hospitality, and emerging lifestyle trends to ensure brand activations remain ahead of the curve to elevate the brand's footprint into a cultural force.

Role Requirements
● Minimum of 6–8+ years of progressive experience in experiential marketing, event production, or brand activations within fashion, retail, luxury hospitality, or entertainment.
● Portfolio Required: Applicants must submit a portfolio or detailed case studies showcasing personally led activations, highlighting creative concepts, event scale, and budget tiers managed.
● Dual skillset: Equal parts creative ideator with high taste standards and hyper-organized operational manager.
● Proven track record managing activation budgets across all scales—from putting on high-quality events on smaller budgets ($10K–$20K) to personally managing large-scale budgets ranging from $500K to $1M+.
● Proven experience managing events across all guest scales, from intimate 15-person VIP gatherings to 1,000+ attendee activations.
● Direct experience working with celebrities, influencers, high-net-worth VIPs, and talent management teams.
● An existing, robust network of top-tier production agencies, fabricators, venue contacts, and industry vendors.
● Proven history of working directly alongside executive and C-suite leadership.
● Exceptional composure under pressure with a demonstrated ability to solve complex, real-time operational issues on-site.
● Ability to review spatial layouts and 3D renderings to guide physical production.
● Flexibility to work non-standard hours, including nights, weekends, and domestic/international travel as needed.
● Bachelor’s degree in Event Management, Marketing, Business Administration, or a related field.