Senior Manager, Product Development - Activewear

Fashion Nova is the world’s leading trend-to-market fashion and lifestyle brand with high-growth categories across its Women, Men, Kids and Beauty divisions. Renowned for delivering the most-wanted styles to millions worldwide, Fashion Nova earned the title of the Top 5 Most-Searched Fashion Brand on Google in 2022, alongside Louis Vuitton and Nike. 

Founder & CEO Richard Saghian launched the brand in 2006, from a retail location in Los Angeles. After multiple store openings, Saghian launched the e-commerce website for Fashion Nova in 2013, pioneering a disruptive social commerce model of affordable, on-trend, size-inclusive clothing online – powered by an innovative, social media-first marketing strategy. 

Today, Fashion Nova has amassed over 40 million social media followers, with annual sales of approximately $2 billion!

The brand’s name has been featured in chart-topping hit songs by Cardi B, Drake, 21 Savage, Saweetie, The Game, Tyga and Offset and its styles have been worn by many celebrities, artists and athletes including Meg The Stallion, Ice Spice, Chris Brown, Floyd Mayweather, Rick Ross, Kourtney Kardashian, and Kylie Jenner

The Senior Manager, Product Development is responsible for leading the strategic research and end-to-end development of the Activewear (Nova) category. You will drive the evolution of both Men’s and Women’s activewear, ensuring every garment balances high-performance functionality with trend-forward aesthetics.

• →Manage all new development and counter development of styles in their category
• →Manage and monitor the execution of the business strategy and plans for the activewear (Nova) business ensuring quality products are consistently developed and delivered
• →Build, manage, and maintain Development Time and Action Calendars for all developed activewear products across each factory and country
• →Analyze all price quotes and work with production team to ensure target costs are achieved and understand fabric, trim and yarn costs and how they impact final garment costs
• →Monitor daily status of developed products including fabrics, lab dips, samples, trim, wash, and technical design. Must fully understand garment-manufacturing process to ensure compliance to all lead times
• →Approve all fabrics & yarns for appearance, quality, weight, and hand-feel, using standard guidelines and technical knowledge
• →Approve proto samples for style details, trim, wash, artwork, and construction
• →Manage workflow from counter samples/initial sketch through final placement of styles
• →Manage pre-production approval process of all fits, strikes offs, patterns trims, and technically correct lab dips
• →Establish and manage tracking tools for all products in development through final production
• →Keep up on daily communication with overseas offices and factories
• →Build, train and manage product development team based on business growth by department
• →Collaborate with cross-functional partners in buying and marketing to communicate and educate product knowledge, ensure successful line launches and receive feedback for continued improvements
• →Travel to factories, comp shopping, trade shows as necessary to execute and follow through on brand strategies
• →Analyze business results and competitor trends and adjust future product assortments as necessary to maximize sales, profitability, and inventory turns, while maintaining brand integrity standards
• →Develop and manage the product calendar for seasonal deliveries and special events
• →Organize and prioritize weekly workload for self and team

• Minimum 8+ years of Product Development experience, with a proven track record in technical activewear or performance apparel
  • Expertise in both Men’s and Women’s categories is strongly preferred, specifically regarding functional fabrics and specialized construction.
• Basic understanding of Google Suite and Microsoft Office
• Must have excellent time-management and organization skills, consistently achieving deadlines
• Strong follow-up and negotiation skills
• Team player and open to dialogue
• Must be able to effectively communicate in person and via email
• Attention to detail
• High ability to work both independently and collaboratively, efficiently, and quickly with superior quality
• Ability to organize, prioritize, and pivot projects in a dynamic environment
• Flexible thinker with the ability to make sound independent decisions
• AFA or AA in Fashion Merchandising, Business, or related field, or equivalent work experience
• English, additional language(s) an advantage
• Schedule of this position: Monday – Friday | Core business hours | Onsite in Beverly Hills, CA