Performance Marketing Manager

Remotefull-timemid

MarketingPerformance Marketer

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Quick Summary

Key Responsibilities

Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.

Requirements Summary

5+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.

Technical Tools

MarketingPerformance Marketer

About the Role:

We are seeking a search-focused Performance Marketing Manager to lead our growth efforts across Apple and Google ecosystems. This role is primarily responsible for driving high-intent user acquisition through expert management of search-based channels. You will go beyond traditional user acquisition to think about how owned channels drive growth as a whole, leveraging deep expertise in experimentation and creative testing to maintain a competitive edge.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities:

Primary Channel Ownership: Lead the planning, execution, and daily optimization of Apple Search Ads (ASA) and Google App Campaigns (GAC) to meet efficient growth targets.
Strategic Management: Lead and manage full-funnel search, YouTube, and Performance Max (PMax) campaigns to capture users across every stage of the journey.
Growth Mindset & Ownership: Think beyond pure user acquisition to identify how search and owned channels can drive holistic growth for the business.
Experimentation & Testing: Design and execute a rigorous roadmap for experimentation and creative A/B testing across ad formats, landing pages, and app store assets to continuously improve performance.
Creative Collaboration: Partner closely with creative teams to develop innovative ad concepts, test new messaging, and ensure assets resonate with search intent.
Data-Driven Optimization: Monitor key metrics (CPI, CPA, ROAS, LTV, and retention) and collaborate with analytics teams to understand attribution and user behavior.
Budget & Forecasting: Manage large-scale budgets and forecasting, ensuring efficient resource allocation to maximize ROI.
Lead with AI: Leverage AI tools to automate workflows, enhance marketing effectiveness, and drive operational efficiency.

Minimum Requirements:

5+ years of experience in performance marketing, with a heavy focus on search platforms and mobile app growth.
Expert-level knowledge of Apple Search Ads and the Google Ads ecosystem (including App Campaigns, YouTube, and PMax).
Proven track record of managing large-scale budgets and delivering measurable growth results.
Deep experience in designing and analyzing marketing experiments and creative A/B tests.
Strong analytical skills with proficiency in Excel/Google Sheets, BI tools, and Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch.
Ability to adapt with agility in a fast-paced, dynamic environment.
Exceptional cross-functional collaboration skills, particularly with creative and technical teams.

Preferred Requirements:

Experience with rewards-driven mobile apps.
Familiarity with SQL or advanced data analytics skills.

Compensation:

At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $111,324-$130,969. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.