F
Figfinancial1mo ago
CAD 90000–100000/yr

Performance Marketing Manager

CanadaToronto · TorontoFull Timemid
MarketingPerformance Marketing Manager
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Quick Summary

Overview

About Fig Fig is on a mission to revolutionize personal lending in Canada. As Canada’s premier prime personal loan provider, Fig offers a fully digital,

Technical Tools
MarketingPerformance Marketing Manager

Fig is on a mission to revolutionize personal lending in Canada. As Canada’s premier prime personal loan provider, Fig offers a fully digital, transparent experience that is intuitive and effortless to use.

Named Consumer Lender of the Year in 2024, Fig is building the future of borrowing by making lending faster, simpler, and more accessible for Canadians.

Backed by Fairstone Bank and Koru (Ontario Teachers’ Pension Plan), Fig combines the agility of a startup with the strength of established financial institutions.

We’re looking for a Performance Marketing Manager to own and scale paid acquisition at one of Canada’s fastest-growing fintech startups.

This is a newly created role, reflecting the rapid growth of our marketing efforts and the opportunity to build and scale paid acquisition as a core growth engine at Fig.

You will own and optimize our paid acquisition channels, including Google Ads, Meta Ads, and YouTube, driving efficient growth and continuously improving customer acquisition cost (CAC).

This is a highly impactful role on a small growth team where you'll have the opportunity to experiment, test new ideas, and directly influence how Fig acquires customers.
Own Paid Acquisition
  • Manage and scale campaigns across Google Ads, Meta Ads, and YouTube
  • Optimize campaigns to improve CAC, CPA, and ROAS
  • Manage marketing budgets and allocate spend across channels
    • Experiment and Optimize
  • Run structured A/B tests across audiences, creatives, and landing pages
  • Identify performance trends and uncover new growth opportunities
  • Continuously improve campaign performance through experimentation
    • Creative Testing
  • Partner with designers and marketers to develop high-performing ad creatives
  • Test new messaging, formats, and hooks to improve conversion rates
  • Build a repeatable creative testing framework
    • Analyze Performance
  • Monitor key metrics including CAC, CPA, LTV, ROAS, and conversion rates
  • Build dashboards and provide insights to the growth team
  • Use data to identify opportunities to scale acquisition
    • Collaborate Cross-Functionally
  • Work closely with product, analytics, and design teams to improve the full acquisition funnel
  • Contribute to growth strategy and help shape Fig’s marketing roadmap
  • 3–6 years experience in performance marketing or paid acquisition
  • Hands-on experience managing Google Ads and Meta Ads campaigns
  • Experience managing paid media budgets and optimizing CAC/CPA
  • Strong analytical mindset with experience using Google Analytics, attribution tools, and performance dashboards
  • Experience running creative and landing page experiments
  • Comfortable working in a fast-moving startup environment
    • Bonus:
  • Experience in fintech or consumer financial products
  • Experience scaling acquisition for consumer apps or digital products
  • Opportunity to join a high-growth fintech at an early stage
  • Real ownership over acquisition and growth strategy
  • Competitive compensation with a base salary range of $90,000 to $100,000
  • Comprehensive health and wellness benefits
  • Retirement savings program with employer matching
  • Continuing education stipend
  • Generous time off to help you recharge
  • Parental top-up to support your growing family

    • Listing Details

    Posted
    March 23, 2026
    First seen
    March 26, 2026
    Last seen
    April 24, 2026

    Posting Health

    Days active
    28
    Repost count
    0
    Trust Level
    37%
    Scored at
    April 24, 2026

    Signal breakdown

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    Performance Marketing ManagerCAD 90000–100000
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