Senior Digital Marketing Manager

Develop and implement a comprehensive performance marketing strategy to drive customer acquisition.

Oversee multi-channel campaigns, including PPC, affiliate marketing, awareness campaigns, ABM, connected TV, social media, and paid ads, ensuring alignment with Filevine’s business objectives.

Set performance goals and KPIs for campaigns, ensuring continuous optimization to maximize ROI.

Manage all paid advertising efforts, including Google Ads, social media platforms, display networks, and programmatic channels.

Lead awareness campaigns to enhance brand visibility and consideration among target audiences.

Develop and execute ABM strategies to target high-value accounts and create opportunities.

Manage connected TV campaigns to reach new audiences and increase brand awareness.

Build and maintain affiliate advertising partnerships, optimizing performance and driving mutual success.

Monitor and analyze campaign performance metrics to identify opportunities for improvement.

Conduct A/B testing on ad creatives, landing pages, and campaign strategies to enhance effectiveness.

Collaborate with the analytics team to ensure accurate tracking, reporting, and attribution for all campaigns.

Partner with content, creative, and product marketing teams to develop compelling assets for campaigns.

Collaborate with sales teams to align on ABM strategies and ensure lead quality.

Work with the finance team to manage budgets and forecast ROI for performance marketing efforts.