K
Klivvr21mo ago

Performance Marketing Lead

One Kattameya, CairoFull-timemid
Performance Marketing ManagerPerformance MarketingPerformance Marketing LeadPerformance Marketing Intern
2 views0 saves0 applied

Quick Summary

Overview

Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products.

Technical Tools
Performance Marketing ManagerPerformance MarketingPerformance Marketing LeadPerformance Marketing Intern
  • Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products.
  •  Drive acquisition for key funnel stages: lead → application → approval → activation.
  • Optimize campaigns based on CPL, CPA, approval rate, CAC, and LTV, not just traffic
  • Manage and scale media budgets efficiently while maintaining profitability targets
  • Partner with product, risk, and compliance teams to ensure all ads, copy, and creatives meet regulatory requirements
  • Lead A/B testing for creatives, messaging, landing pages, and funnels to improve conversion and approval rates
  • Analyze user behavior and funnel drop-offs to continuously improve acquisition quality
  • Develop and maintain remarketing and retargeting strategies to increase conversion and reactivation
  • Deliver clear performance reports, insights, and forecasts to stakeholders
  • 4+ years of hands-on experience in performance marketing, ideally within fintech, consumer finance, lending, or digital financial services
  • Strong experience managing paid media for regulated products
  • Advanced knowledge of Google Ads and Meta Ads (search, display, video, and conversion optimization)
  • Strong understanding of conversion tracking, pixels, GA4, GTM, and attribution models
  • Proven ability to optimize beyond leads, focusing on approval rates and customer quality
  • Analytical mindset with strong reporting and data interpretation skills
  • Location & Eligibility

    Where is the job
    Location terms not specified
    Who can apply
    Same as job location
    Listed under
    Worldwide

    Listing Details

    Posted
    August 11, 2024
    First seen
    April 13, 2026
    Last seen
    May 5, 2026

    Posting Health

    Days active
    21
    Repost count
    0
    Trust Level
    21%
    Scored at
    May 5, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
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    Performance Marketing Lead