Marketing Operations Manager

About Us

• Marketo, LeanData, Salesforce, Outreach, Nooks, Clay, etc.

Scoring & Routing

• →Build, maintain, and calibrate the lead scoring model in Marketo, using BDR feedback and closed-won/lost data to keep it predictive rather than stale
• →Own lead routing logic and governance in LeanData — match rules, ownership logic, and routing paths — in partnership with the Sr. Marketing Operations & Technology Manager on platform administration
• →Own MQL definitions and the marketing-to-sales handoff process, including SLA design and ongoing SLA monitoring

Lifecycle & Handoff Processes

• →Own lead/contact lifecycle status management and lead source governance
• →Own inbound and partner-sourced lead triage/routing processes
• →Manage ABM account list and signal strategy in partnership with enterprise sales stakeholders
• →Optimize BDR tooling workflows across Outreach, Nooks, and Clay — sequence/cadence logic, data flow between tools, and adoption — within the platform and vendor decisions set by Systems and leadership
• →Set and enforce SFDC data entry standards for sales-owned fields relevant to lead/contact records, in partnership with Sales leadership
• →Run a regular Sales & MOps alignment cadence with sales/BDR leadership to review routing and handoff health

• 4–6 years of experience in marketing operations, revenue operations, or lifecycle roles in B2B SaaS or high-growth environments
• Direct, hands-on experience building and calibrating lead scoring models in Marketo
• Experience owning lead routing logic in LeanData or a comparable platform
• Working knowledge of SQL sufficient to validate routing and scoring outcomes against CRM data
• Experience partnering with sales or BDR leadership on lead handoff logic, SLAs, routing rules, and CRM data standards
• Comfortable working independently across US business hours as part of a distributed team
• Ability to use conversational AI systems (like Claude, ChatGPT, or internal tools) to support researching, documenting, and troubleshooting scoring and routing logic, and to synthesize funnel/handoff diagnostics

• Experience working within BDR-facing tools (Outreach, Nooks, Clay, or comparable) to improve workflow efficiency
• Experience with Bizible/Marketo Measure, Demandbase, or other ABM platforms
• Prior experience mentoring or supporting more junior marketing operations team members
• Experience setting or enforcing CRM data governance standards for a sales organization

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