Senior User Acquisition Manager (App/Meta)

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

What You’ll Be Doing:

• Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus
• Monitoring and optimizing account structure, bidding models, and audience segmentation
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation
• Collaborating with analytics, creative and social teams to boost paid acquisition
• Generating insights from performance data and proactively identifying areas of opportunity
• Staying up to date with industry trends, platform updates, and evolving privacy regulations
• Producing regular performance reports and contributing to strategic discussions

Must have:

• 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
• Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Solid understanding of app attribution and proficiency using MMP tools 
• Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Ability to conduct market research and competitors analysis
  
  

Nice to have:

• Experience with Google Ads and video networks 
• Experience in web2app user acquisition
• Experience in Health Tech, FinTech, or other regulated industries
• Experience with automation tools and scripts for campaign management
• Familiarity with GDPR, CCPA etc.

Salary from 4500 eur

#LI-DL1

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. 

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.