Brand Manager

FourLeaf's ultimate goal is to provide the best-in-class member and employee experience, and it all begins with two things: hiring incredible people and giving them a great place to work.

Collaborative role that is accountable for the coordination, and oversight of the iterative development of brand strategy. Cultivates the health and growth of the brand by managing comprehensive brand strategy that supports FourLeaf's business objectives. Is a brand steward, bringing awareness to the brand and promoting advocacy for all brand initiatives and updates, internally and externally.

• Support the development and lead execution of the brand strategy, ensuring all initiatives are closely tied to the company’s overarching brand and business objectives.
• Manage reporting on the performance of all initiatives related to the brand. Establish clear and measurable objectives for brand health, aligning with the broader business goals. Define KPIs and be able to measure effectiveness of brand strategy and to assess brand health.
• Manage the brand activations that support the brand and integrated movement campaigns, collaborating across the organization. Coordinate with Community and Communications team with events and communications related to brand and movements, ensuring communications are developed and deployed in a timely manner.
• Manage the brand activations that support the brand and integrated movement campaigns, collaborating across the organization. Coordinate with Community and Communications team with events and communications related to brand and movements, ensuring communications are developed and deployed in a timely manner.
• Work closely with teams such as Member Experience, Communications and Social Media to establish measurable objectives for brand health, report on brand sentiment internally and externally, and align with the broader business goals.
• Responsible for all internal and external communications related to brand and movement campaigns and activations. Work with internal Communications and external Public Relations teams to ensure that the brand story and successes are being properly broadcast.
• Manage the Brand Ambassador program, cultivating knowledge of the brand and increasing employee advocacy internally and externally.
• Support ad hoc projects related to the brand movement that drive awareness and growth for the organization.

• Bachelor’s Degree in Marketing, Business, or related field preferred.
• 7-10 years in marketing or related area.
• Excellent grasp of marketing channels and tactics.

• Computer Skills: MS Office (Excel, Word, PowerPoint, Outlook, Teams), Trello or other project management software preferred.

The expected salary for this position is $94,570.00 to $113,484.00 annually. (FourLeaf Federal Credit Union provides a range of benefits with various enrollment periods, including medical, dental, and vision coverage, a 401K plan with employer match, reimbursement programs, wellness programs, and an annual performance-based bonus.)

Along with a comprehensive benefit package, we offer:

• Competitive 401k
• Tuition reimbursement
• Flexible work options
• Volunteer opportunities
• Water Cooler Chats with executive teammates
• Clubs & Sports
• Food truck days

….and more!

FourLeaf Federal Credit Union (FourLeaf) has been committed to the financial well-being of our members for over 80 years. Through our full range of competitive savings and loan products, you can trust us in every step of your financial journey. From applying for a credit card to closing on your mortgage to opening your child’s first savings account, FourLeaf is here to help you reach your financial goals.

We are proud to be an award-winning place to work! Some of our recent recognitions include Certified Great Place to Work 2024-2025, America’s Greatest Midsize Workplaces 2025, Quantum Workplace Employee Voice Award 2024, and Fortune’s Best Workplaces in Financial Services & Insurance 2024. 

As a credit union, our vision is to enrich the lives of our members, employees, and communities. Since 2002, we have been an integral community partner through our charitable giving and community development programs in New York and beyond.