Global CRM & Lifecycle Marketing Manager

• Own the design, build and optimisation of automated journeys across all four funnel stages
• Manage audience, segmentation, entry and suppression logic
• Rationalise existing automations and maintain a documented, auditable journey estate

• Build, QA and deploy automated and campaign email communications
• Own templates and modular content to enable scalable regional localisation
• Manage deliverability, consent, preferences and list hygiene

• Own WhatsApp marketing end to end, from opt-in and template approval to sequencing and frequency management
• Use data to determine channel allocation and optimise engagement
• Manage channel costs, forecasting and provider relationships

• Lead continuous testing across messaging, timing, channels, sequencing and offers
• Partner with Analytics to measure performance through to funded account and first trade
• Report on funnel conversion and explain key performance movements

• Embed jurisdictional and regulatory requirements into journey design
• Partner with Compliance on efficient approvals and maintain a clear communications audit trail

• Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud. You must be able to demonstrate what you have personally built; applications without clear hands-on SFMC experience cannot be progressed
• Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions and SQL for segmentation. AMPscript is an advantage; for Marketing Cloud Next, experience with Data Cloud, identity resolution and Flow is relevant
• Demonstrable experience running WhatsApp as a marketing channel, including opt-ins, template approvals and the 24-hour service window. Email-only experience is not sufficient
• Experience owning conversion performance, with clear examples of baseline results, changes made and measurable outcomes
• Solid knowledge of email deliverability, consent and data-protection requirements across multiple jurisdictions
• Comfortable writing automated-message copy and briefing creative where needed
• Fluent English, written and spoken

• Welcoming, young and multicultural team with approachable leadership
• Ability to contribute to dynamic business at a growth phase
• High level of autonomy, support of ideas and putting your expertise into the best practices for the company
• Continuous personal development, training budget, growth with the company and opportunity to learn from industry leaders
• Competitive remuneration, regular salary reviews and performance-based incentive schemes
• Vibrant company life: from team activities to global celebrations

• Interview with HR (30 - 45 min)
• Interview with your future manager (1h)

Join our team and be a part of a professional, rapidly-growing company operating in a multicultural environment!