Marketing Insights Manager, Commercial

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

• →Serve as the in-house Commercial insights expert. Delivers insights, knowledge, strategic recommendations using leading insight methodologies to solve business questions and challenges as they arise from Commercial stakeholders across the organization.
• →Research Strategy & Execution
  • Owns the Commercial Insights research roadmap. Partners with stakeholders to define research/insights needs, anticipating needs as changes in the business/market arise. Manages the initial development, ongoing alignment and socialization of the evolving plan with key stakeholders across the business. Manages internal business owners and stakeholders to articulate and define insights needed to solidify the Research Roadmap and to secure resources (both internal and external) in support of business needs.
  • Commercial strategic business partner and point person for new product development (NPD) and enterprise priority initiatives. Provides insights thought- leadership on NPD cross functional teams and owns the insights strategy in support of successful product development, optimization and business outcomes keeping the customer at the center.
  • Leads, facilitates and curates internal and external cross functional in-person insights engagements including workshops, focus groups, and ideation sessions. In partnership with Product Management, , R&D, and other cross functional departments owns the end to end management, execution and delivery (from agenda, methodology, facilitation to insights dissemination) of impactful insights led engagements that provide insight into challenging business questions, gaps in the market/customer experience and product development opportunities while bringing customer needs to light to drive action.
• →Insights project management and resource planning
  • Plans, manages, and delivers Marketing Insights projects. Manages and executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, and questionnaire/discussion guide development to meet the insights needs of the business.
  • Oversees agency partners/outside vendors. Conduct Commercial market research projects through third parties if additional resources are required OR an outside perspective is needed. Manage requirements, resources, budget and internal stakeholders throughout the process.
• →Research Enablement & Technology Ownership
  • Owns the relationships with several secondary insights resources. Manage the licenses, users, data dissemination, onboarding/education and the annual pricing negotiation process in partnership with procurement.
  • Creates and institutionalizes insights project management methodologies, approaches and standard operating procedures. Collaborates across the insights team to ensure standardization across the function, ease of onboarding new talent and a consistent high level of experience with constant improvement in mind.

• Bachelor’s Degree OR advanced degree preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering.
• Master’s degree Master’s degree MBA or advanced degree preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing, General Management, Architecture, Sustainability or Engineering. preferred
• 7+ years of related experience in marketing analytics, marketing research, user experience research or management consulting.

• Marketing Research, Customer Experience and User Experience Research certifications preferred.
• Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
• Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
• Experience conducting analysis and sharing actionable insights (advanced).
• Experience working with and managing research service providers.
• Experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.) (advanced).
• Experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools (advanced).
• Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship building skills.

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.