Senior Creative Marketing Manager (Codefinity)

UA·Kyivsenior

OtherCreative Marketing Manager

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Quick Summary

Key Responsibilities

Building creative strategy for scaling Meta and other advertising channels. Generating, testing, and scaling new creative angles, concepts, storylines, and advertising approaches.

Technical Tools

OtherCreative Marketing Manager

Responsibilities

~1 min read

→Building creative strategy for scaling Meta and other advertising channels.
→Generating, testing, and scaling new creative angles, concepts, storylines, and advertising approaches.
→Building a continuous creative testing system: from insight analysis to the production pipeline.
→Managing the full creative production cycle: setting tasks for graphic and motion designers.
→Analyzing creative performance together with the UA team and making data-driven decisions.
→Ongoing analysis of competitors, ad libraries, trends, and best practices in mobile subscription products.
→Working with the product team to find new advertising hooks and improve conversion.
→Building and developing your own Creative Marketing team.

2–5+ years of experience in Creative Marketing, Creative Strategy, or User Acquisition.
Experience creating and scaling advertising creatives for Meta.
Deep understanding of why advertising creatives work or don’t work.
Experience building hypothesis testing processes and fast iteration.
Ability to work with creative analytics and make data-driven decisions.
Strong sense of marketing, storytelling, and user psychology.
Entrepreneurial mindset and a desire to build a function, not just execute tasks.

Nice to Have

~1 min read

Experience working in subscription products.
Understanding of how different product monetization models work and how content affects engagement and retention.
Experience working with AI tools for photo/video generation and creative production automation.