User Lifecycle Manager

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

We are looking for a Resurrection Manager who will lead strategies and programs that reactivate and retain lapsed or inconsistent GCash users. The role focuses on driving customer engagement, increasing app usage, and improving key lifecycle metrics through data-driven campaigns and cross-functional collaboration.
 

• Develop and execute overall strategies to reactivate and retain lapsed or inactive GCash users

• Design data-driven programs to increase app visits, engagement, and transaction activity

• Ensure achievement of resurrection and retention business KPIs through high-impact initiatives

• Work closely with Digital Experience, Product, and Marketing Communications teams to build effective in-app journeys and campaigns

• Lead end-to-end execution of segment-based marketing campaigns and go-to-market initiatives

• Apply resurrection policies and principles across all relevant GCash programs

• Analyze customer behavior and campaign performance using quantitative and qualitative data

• Identify key drivers of user inactivity and develop programs to improve reactivation rates

• Continuously optimize campaigns based on results, insights, and feedback

• Collaborate with cross-functional teams and external partners to deliver programs effectively

• Manage marketing investments (A&P) to ensure maximum impact and ROI.
   

• Bachelor’s degree in Business, Marketing, Management, or related field

• At least 2 years of experience in customer lifecycle management, CRM, retention marketing, funnel management, or similar roles

• Experience in fast-paced digital, app-based, fintech, or telecom environments is an advantage

• Strong analytical skills with ability to use data to drive decisions and insights

• Experience in campaign management, GTM execution, or product marketing is a plus

• Knowledge of SQL or similar data tools is an advantage

• Strong stakeholder management and cross-functional collaboration skills

• Ability to manage multiple campaigns and adapt quickly in a fast-changing environment

• Strong communication, problem-solving, and execution skills

• Customer-centric mindset with focus on improving engagement and retention metrics