Growth Designer

Genius AI is building technology to help local businesses run themselves. Genius AI products do the admin work that keeps practitioners from the work they love and the people they serve. From GlossGenius to Reception, its products work 24/7 on busywork like booking, marketing, client management, finances, staff and inventory management, and more.

Genius AI technology has saved businesses 106M in admin hours, earned them $2.0B in additional revenue, and facilitated more than 624M client touch points.

You’ll own the creative for our paid channels, with a focus on Meta, partnering closely with our creative team and GTM partners to generate ideas, get them into market, and improve and iterate based on what we learn.

As we scale our paid media, we need to ship creative without sacrificing quality. You’ll be the creative expert for the channel—developing new concepts, understanding what’s working, and turning performance insights into the next round of ideas. You’ll have a lot of ownership and a short path from idea to execution, with work moving from conversation to live in-market quickly.

You must be commutable to our NYC headquarters and will operate in a hybrid environment. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

• →Own creative for our paid performance channels end to end, from concept through shipped asset, with paid Meta as the primary focus
• →Drive creative diversity by maintaining a pipeline of genuinely distinct concepts, formats, and angles rather than endless variations on one winner
• →Design the full conversion path, from the ad through the landing page, so the whole funnel holds together
• →Ship consistently: read the performance data, kill what is not working, and push harder on what is
• →Build AI-powered production workflows that let one designer generate the creative volume a whole team used to, then reinvest that time in sharper concepts
• →Partner directly with growth marketing to take a rough idea to live variants in days, from scaling a top performer for a new audience to reinterpreting something you saw work elsewhere
• →Partner with growth marketing to review ad performance KPIs and ideate new concepts based on results

• 3+ years of growth, performance, or digital design experience, with direct ownership of creative that ran in paid channels and numbers you can speak to
• Scaled your own production process around AI
• Default to action: you would rather put five concepts in market this week and learn from them than perfect one over a month
• Expert in paid Meta and fluent in direct response fundamentals, with a real point of view 
• Range across static and motion
• Expert in Figma, AI tooling, and a bonus if you have After effects or Jitter capabilities
• Exceptional eye for typography, color, layout, motion and overall craft, holding up across all ad dimensions 
• Work inside our design system for branded concepts and flex tastefully outside it for channel-specific ones, with the communication skills to make that case to stakeholders
• Fluent in current ad trends, creator formats, and internet culture, with the judgment to separate a trend worth borrowing from noise
• Experience analyzing ad performance KPIs and producing new concepts based on performance data