Product Manager - Growth

About Noise

Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise began with a mission to democratize connected technology for every Indian.

Today, Noise is India's #1 smartwatch brand with more than 40 million users, an expanding ecosystem of smart wearables, and Bose as a strategic investor.

We're building products that millions rely on every day and we're looking for people who want to define what the next generation of connected consumer technology looks like.

The mission

India is the world's most interesting health-tech market right now.

Your job is to turn that scale into revenue — to build the monetisation engine that lets millions of free users become paying users, without breaking the trust that got them here.

Not a discount machine. Not a paywall bolted on at the end.

A growth engine. One that earns the upgrade.

The problems worth solving
This is what makes the role genuinely hard and genuinely interesting.

• Converting a free, habit-forming product into sustainable revenue

• Pricing and packaging for a price-sensitive, UPI-first market

• Designing paywalls that convert without eroding trust or engagement

• Finding the monetisable moment inside a health and fitness journey

• Building an experimentation engine that turns hunches into evidence

What you'll own

You'll own monetisation for the entire NoiseFit app — the full journey from first open to first payment, and every renewal after.

Monetisation product

• Subscription funnel — paywall design, pricing experiments, trial mechanics, renewal optimisation

• In-app purchase revenue — store watch faces, content packs, and new categories

• Free-to-paid conversion journey end-to-end — first open to first payment

• New monetisation opportunities — partnerships, health commerce, premium features

Experimentation & analytics

• A/B testing roadmap for all monetisation surfaces — paywalls, pricing, placement, copy

• Monetisation metrics — ARPU, conversion rate, LTV, subscription churn, revenue per cohort

• Funnel instrumentation with Data; dashboard ownership; actionable insight pipeline

• Hypothesis backlog — every test has a defined expected outcome and success threshold

Who we're looking for

We're looking for someone with 2-4 years in PM with monetisation, growth, or revenue-adjacent experience.

More importantly, we're looking for someone who:

• Has run A/B tests end-to-end — knows what valid looks like, and what to do when results are inconclusive

• Has touched a paywall, subscription flow, or IAP mechanic — and has a POV on why it worked or didn't

• Is fluent in Amplitude, Mixpanel, CleverTap, Firebase; SQL a bonus

• Understands ARPU and retention are coupled — won't grow revenue by quietly killing engagement

• Is curious about Indian consumer behaviour — price sensitivity, UPI psychology, what closes the loop in Jaipur or Patna

Why this role, why now

Ownership from day one: You're laying the foundations, not optimising the margins. The decisions you make in the first six months shape the revenue architecture for years.

Scale that gives you power: 40 million users means experiments reach statistical significance in days. A 1% conversion lift is a real business outcome you'll see clearly.

The India opportunity: Consumer monetisation in India is still being figured out. Western playbooks don't transfer cleanly. If you crack it here, you've built something that didn't exist before.

Real learning velocity: Direct access to senior PMs, a strong data team, and an engineering culture built for experimentation.