Director of Partner Engagement & Growth

Goodwin Living is proud to be recognized as a Top Workplace in the greater Washington, D.C. region by The Washington Post every year since 2019 — and now nationally by USA Today. Since 2022, we’ve also been annually recognized as one of the top 100 employers for interns by the Top Virginia Employers for Intern Awards. These honors are based entirely on feedback from our team members, gathered through an annual third-party survey. Here’s what they say makes us stand out:

• Embracing Diversity: Our strength is in our diverse team from over 65 countries, fostering an inclusive and vibrant culture that values every voice. 
• Growth and Opportunities: We bolster personal and professional development, offering myriad opportunities, from on-the-job training to mentorship programs and financial support, to help you reach your full potential. 
• Valuing Our Team Members: By prioritizing team member satisfaction, we create a fulfilling work environment with competitive benefits, work-life balance, and recognition programs, ensuring our team feels appreciated and valued.   

Responsible for directing all aspects of organizational marketing relationships including
managing the members of the marketing/sales team, establishing and maintaining positive
relationships with customers and referral sources, responding to customer requests and
concerns, and brokering service contracts with facility partners.

• Develops and implements strategic marketing and sales plans for Goodwin Living
  Health, which includes Hospice, Home Health, Goodwin Rehabilitation (outpatient),
  Home Care, Goodwin Living at Home, Brain Health, and any additional opportunities
  and services built into Goodwin Living Health.
• Directs and participates in all daily marketing operations including providing direct
  oversight of the establishment, implementation and success of marketing/sales
  initiatives.
• Expands the profile and reach of the Goodwin Living Health brand.
• Ensures sales and marketing teams are implementing systems and processes
  designed to measure performance and growth and meet established goals.
• Identifies sponsorship opportunities and assists with coordination of these events
• Conducts webinars, presentations and hosts events to raise brand awareness or
  product profile.
• Employs marketing and promotional initiatives to achieve budgetary volume
  projections.
• Establishes and maintains positive working relationships with current and potential
  referral sources.
• Recruits, selects, orients, and directly manages members of the Goodwin Living Health
  marketing/sales team.
• Builds and monitors community, customer, and patient perceptions of Goodwin Living
  Health as a high-quality provider of home and community-based services.
• Provides leadership in strategic planning to identify and develop opportunities for new
  or enhanced services that effectively address customer needs.
• Maintains comprehensive working knowledge of Goodwin Living markets including key
  referral sources and competitor’s market positioning.

• Bachelor’s degree in marketing, Business Administration, or related field; Master’s
  degree preferred.
• At least three (3) years' experience in healthcare marketing and sales, preferably in
  Home-based care operations.
• Demonstrated experience in leveraging Customer Relationship Management (CRM)
  systems and other digital platforms to enhance documentation accuracy, data
  analysis, and operational efficiency.
• Demonstrated ability to supervise and direct professional and administrative
  personnel.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates excellent communications, negotiation, and public relations skills.

At Goodwin Living, we can all find work with purpose! As a nonprofit senior living and healthcare organization based in Alexandria, Virginia, we are driven by our mission: to support, honor and uplift the lives of older adults and those who care for them. Our commitment to our team members is written directly into that statement. We create an enriching and supportive work environment that has earned us Top Workplace recognition by The Washington Post since 2019 and, more recently, national recognition by USA Today. These honors reflect the culture our team members foster every day — one rooted in purpose, belonging, and growth.