gorgias
gorgias2d ago
New

SEO & AEO Strategist

CanadaCanada·Torontofull-timemid
OtherStrategist
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Quick Summary

Key Responsibilities

mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment Maintain Gorgias's ecommerce moat vs.

Requirements Summary

crawlability, indexing, schema,

Technical Tools
OtherStrategist

At Gorgias, we’re building the platform that makes this real: a unified AI agent that sells, supports, and re-engages customers across the entire journey. Conversational Commerce is the future of ecommerce, and we’re leading that shift.

Our mission is to turn every interaction between a brand and its customers into a relationship: personal, seamless, and intelligent. By combining deep product expertise with the latest in AI, we’re making shopping feel more natural, human, and connected than ever before.

To win, we focus relentlessly on:

Responsibilities

~1 min read
  • Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)

  • Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment

  • Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics

  • Structure content for featured snippets, knowledge panels, and AI summaries

  • Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity

  • Develop entity-based SEO and semantic search strategies

  • Implement and refine structured data (FAQ, HowTo, Product, etc.)

  • Own and execute on-page, off-page, and technical SEO strategies

  • Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)

  • Operate programmatic SEO at scale across comparison and integration pages

  • Build internal linking automation and optimize site architecture

  • Partner with engineering on Core Web Vitals, indexing, and technical improvements

  • Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush

  • Partner with content and product marketing to build high-performing, intent-driven content

  • Build topic clusters and authority around key themes

  • Optimize existing content for both ranking and AI answer inclusion

  • Define guidelines for AI-friendly, citation-worthy content

  • Run experiments on content formats, schema, and AI visibility tactics

  • Report on the full KPI framework and surface actionable insights

  • Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline

Requirements

~2 min read
  • 3–6+ years in SEO, organic growth, or search marketing

  • Hands-on AirOps/Profound (or equivalent) experience

  • Able to walk through an SEO/AEO project end-to-end and its revenue impact

  • Strong technical SEO fundamentals: crawlability, indexing, schema, site performance

  • Experience optimizing for AI assistants and LLM-driven platforms

  • Familiarity with AI search ecosystems and zero-click search trends

  • Proficient in Ahrefs, SEMrush, Screaming Frog, GSC, GA4

  • Builder mentality — data-oriented, revenue-focused, and collaborative across content, product, and engineering

AI at Gorgias
At Gorgias, AI is a natural extension of how we work and build. Our teams use it every day to research, write, analyze, code, and craft better customer experiences. Everyone has access to premium AI tools (ChatGPT, Claude, Granola & others) and an annual L&D budget to explore new ones.

The real magic happens when we share what we learn. Our #powerup Slack channel is a digital petri dish of new tools and workflows, and each team has AI champions who showcase fresh ideas during weekly company-wide standups, now practically AI demo sessions.

We see AI not as a replacement for creativity or empathy, but as a multiplier, helping us move faster, think deeper, and serve customers better.

AI use in Recruiting at Gorgias
By submitting your application, you agree that Gorgias may collect and process your personal data for recruiting, workforce planning, and related purposes. For more information about how we process your data and your rights, please refer to our Applicant Privacy Policy.

Diversity & Inclusion at Gorgias
We’re committed to creating an inclusive environment where everyone can thrive. We welcome applicants from all backgrounds, experiences, and perspectives because diverse teams drive innovation and better decision-making.

If you need accommodations during the application or interview process, please contact us at accommodation@gorgias.com.

Location & Eligibility

Where is the job
Toronto, Canada
Hybrid — some on-site time required
Who can apply
CA

Listing Details

Posted
June 5, 2026
First seen
June 6, 2026
Last seen
June 6, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
54%
Scored at
June 6, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust
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gorgiasSEO & AEO Strategist