Category Manager - TTD

About the role :

We’re seeking a Category Manager to drive growth and excellence within Groupon’s Things to Do (TTD) vertical.

You’ll help define the commercial standards for the category, lead performance management, and work cross-functionally with Sales, Marketing, and Operations to deliver profitable, high-quality deals that delight customers and strengthen merchant partnerships.

This is a highly visible role at the intersection of data, strategy, and execution — ideal for someone who thrives in a fast-moving, analytical, and collaborative environment.

Own and scale Groupon’s Things to Do category by driving profitable growth, setting commercial standards, and enabling Sales and Marketing teams to deliver exceptional experiences to our global merchant and customer community.

What You’ll Do :

• Define and maintain category deal standards, including margins, payment terms, deal structures (single/multi PDS), options, and taxonomy.
• Ensure every deal meets Groupon’s profitability and quality standards, balancing merchant ROI with customer value.
• Oversee the creation and maintenance of B2B marketing materials and category-specific sales scripts, including key selling points and objection handling.
• Own and maintain the category landing page, ensuring content reflects strategy, demand, and key partnerships.

• Collaborate with the Training team to train and certify Sales reps on category-specific standards.
• Develop training materials, quizzes, and certification content to ensure consistent sales quality.
• Review a selection of high-rated Sales calls weekly, providing feedback and enriching scripts and playbooks with insights from the field.

• Own the Category landing page and ensure content and merchant visibility reflect current strategic priorities.
• Monitor category performance across new deal launches, existing deals, and GP delivery metrics.
• Build and maintain supply–demand models, providing feedback to Sales on merchant pipeline, coverage, and performance by subcategory.

• For US-based Category Managers: own relationships for top enterprise accounts 
• For non-US-based Category Managers: act as category subject-matter expert, supporting account strategy, joining key Sales calls, and ensuring materials and insights are ready for partner-facing discussions.
• Serve as the informal owner of top merchants in the category, attending all relevant calls and coordinating with Sales to ensure strategic alignment.

• Conduct monthly benchmarking of competitor marketplaces (pricing, content quality, ad positioning).
• Partner with Revenue Analysts and Marketing liaisons to ensure competitive visibility and monetization via GPPI metrics and search relevance.
• Advise on category pricing strategy and margin optimization based on market insights.

• 5+ years of experience in Category Management, Merchandising, or Marketplace Operations, ideally within Travel, Experiences, or E-commerce.
• Strong understanding of deal economics, margins, and pricing structures.
• Experience working cross-functionally with Sales, Marketing, Finance, and Product teams.
• Excellent analytical skills with ability to interpret category performance data and act on insights.
• Demonstrated experience in sales enablement or training content development.
• Exceptional written and verbal communication skills; ability to influence across levels.
• Fluent in English; additional language proficiency a plus.

• Strategic, analytical, and commercially minded.
• Passionate about local experiences and customer value.
• Collaborative and confident working cross-functionally in a fast-paced, matrixed environment.
• Curious, data-driven, and continuously seeking improvement.
• Excited to own a high-impact category and shape how millions of customers experience Groupon.
• Makes the plays rather than waiting for work to be delegated
• Owns outcomes - from sales performance to margin structures to merchant relationships
• Measures everything in value and can clearly articulate ROI and strategic impact
• Drives transformation by implementing best practices that create sustainable, scalable growth
• Thinks strategically while executing tactically across sales, merchandising, and marketing functions
• Delegates operations work to the ops team in order to focus on sales growth

• You quickly establish clear category standards that improve deal quality, profitability, and consistency across the Things to Do (TTD) portfolio.
• You deliver actionable insights through data analysis, merchant feedback, and competitor benchmarking to guide commercial decisions.
• You enable the Sales organization through impactful training, certification, and category playbooks that raise close rates and deal quality.
• You drive measurable margin, conversion, and revenue growth by optimizing the deal mix and championing best practices across teams.
• You build credibility as Groupon’s go-to expert for the Things to Do category, influencing strategy and cross-functional priorities.