Senior Digital Producer

WBAL NewsRadio 1090 AM and FM 101.5 and 98 Rock, Hearst-owned radio stations in Baltimore, are seeking an innovative, data-driven Senior Digital Producer to lead digital strategy, audience growth initiatives and day-to-day platform operations.

The Senior Digital Producer will oversee the execution of digital strategy for WBAL.com and 98online.com. This role manages the organization and optimization of both WordPress content management systems (CMS) and works with editorial leaders to deliver timely, engaging digital experiences. The position focuses on digital planning, presentation and distribution; content priorities remain with each department’s editorial leadership.

Reporting to the Director of Digital & Creative Services, the Senior Digital Producer works closely with program directors, the Creative Services Director, newsroom staff, show producers and sales teams. The role develops strategies to grow audiences across websites, mobile, newsletters, podcasts, social media and emerging platforms, and uses performance data to recommend improvements. The salary range for this position is $50,000 - $52,000. 

The ideal candidate is passionate about digital publishing, audience development, analytics and emerging platforms. They bring strong editorial judgment, excellent organizational skills and experience managing digital content, using analytics to guide decisions and growing audiences across multiple platforms.

• →Demonstrated success using analytics to drive audience growth and content performance.
• →Experience managing website content through a content management system.
• →Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
• →Broadcasting degree or equivalent preferred
• →Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube

• Highly organized.
• Exceptional writing and editing skills.
• Strong analytical and strategic thinking abilities.
• Excellent news judgment.
• Passion for audience growth and digital innovation.
• Detail-oriented with excellent project management skills.
• Comfortable working in fast-paced, deadline-driven environments.
• Collaborative team player with strong cross-functional communication skills.
• Ability to influence and train others without direct supervisory responsibility.
• Flexible in schedule, with some availability needed outside regular hours for breaking news and major events.

• Related experience and/or training considered as well as a combination of education and experience.
• Military training from Defense Information School with experience will be considered
• Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered.

Values in Action

At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs