Field Performance Manager *in (m/w/d)

At HEY HOLY, our mission is simple: help dogs live longer, healthier lives through better nutrition.

Instead of creating one-size-fits-all products, we develop breed-specific nutrition designed around the unique needs of every dog. Developed alongside veterinary experts, our products are helping thousands of dogs across Germany live healthier lives every day.

Since launching in 2022, we've grown into one of Germany's fastest-growing DTC pet nutrition brands, serving over 20,000 dogs through our subscription model. By the end of 2026, our team will more than double in size - and we're just getting started.

Our Brand Ambassadors are the face of HEY HOLY. Every week, they introduce thousands of dog owners to our mission, creating memorable customer experiences that build trust in our brand from the very first conversation.

To continue scaling, we're looking for someone who is passionate about developing people, raising standards, and building high-performing sales teams.

Since launching in 2022, we've grown into one of Germany's fastest-growing DTC pet nutrition brands, serving over 20,000 dogs through our subscription model. By the end of 2026, our team will more than double in size - and we're just getting started.

You'll be the bridge between leadership and our field sales team, ensuring every Brand Ambassador has the coaching, tools, confidence and accountability needed to consistently perform at their best.

This is a hands-on leadership role where you'll spend time out in the field working directly alongside the team. Most of your time will be spent supporting events across the Frankfurt region, with occasional travel further afield as the business grows. Alongside field coaching, you'll analyse performance, develop training programmes, support new starters, and work closely with leadership to continuously raise standards across the business.

Success in this role isn't measured by your own sales - it's measured by the success of the people you develop.

• Lead the onboarding and training of every new Brand Ambassador, giving them the knowledge, confidence and skills to succeed from day one.
• Coach Brand Ambassadors in the field through regular stand visits, live feedback and structured development plans.
• Drive performance across key KPIs including sales, conversion, customer experience and retention.
• Build a culture of ownership, accountability and continuous improvement across the field team.
• Identify performance trends, strengths and development opportunities through data and regular coaching observations.
• Hold constructive performance conversations and create clear improvement plans for underperforming team members.
• Recognise and reward high performance while maintaining consistently high standards.
• Ensure sales processes, stand presentation, customer engagement and brand representation remain consistent across every event.
• Deliver refresher training sessions, workshops and coaching initiatives as the business evolves.
• Work closely with the Head of Direct Sales and Events Coordinator to identify opportunities for performance improvement and operational excellence.
• Lead by example by demonstrating exceptional professionalism and sales capability whenever you're in the field.

You genuinely enjoy helping others improve. You get satisfaction from seeing individuals grow into confident, high-performing sales professionals.

You understand that great coaching exists to drive measurable results. You know how to set expectations, monitor progress and improve performance through structured coaching.

You earn credibility through your own behaviours, professionalism and standards - not simply your job title.

Whether you're motivating a top performer or delivering difficult feedback, you're clear, honest and respectful.

You don't settle for "good enough." You believe consistent execution creates consistent results, and you're comfortable holding people accountable when expectations aren't met.

You know when to support, when to coach and when to challenge. You adapt your leadership style to different personalities while maintaining fairness and accountability.

No two events are the same. You stay calm, practical and solutions-focused when plans change or challenges arise.

• Several years' experience leading, coaching or developing sales teams.
• Experience working in fast-paced commercial environments.
• Strong understanding of sales KPIs and performance management.
• Experience delivering coaching, onboarding or training programmes.
• Fluent German (C1+) and confident English.
• Willingness to regularly travel throughout the Frankfurt region, with occasional travel to support events elsewhere in Germany.

Experience in direct sales, retail or face-to-face customer acquisition is highly valued but not essential.