Demand Generation Manager

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.

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  Develop and execute integrated demand generation strategies aligned to revenue goals and target personas

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  Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, and events

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  Partner with Content and Product Marketing to translate value propositions into high-performing campaigns

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  Collaborate with Sales and RevOps to define ICPs, manage lead lifecycle, and improve MQL-to-SQL conversion

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  Build and manage campaign calendars, budgets, and forecasts

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  Analyze performance using funnel metrics (CAC, CPL, MQL, SQL, pipeline, ROI) and deliver actionable insights

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  Run experimentation and A/B testing to continuously improve messaging, channels, and conversion rates

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  Manage external vendors and agencies as needed

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  Ensure data integrity and consistent attribution across systems

• Experience with B2B demand generation or growth marketing experience, preferably in SaaS or technology companies

• Proven track record of driving measurable pipeline and revenue through multi-channel demand programs

• Strong hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)

• Solid analytical skills with the ability to interpret data, build reports, and make data-driven decisions

• Excellent project management and cross-functional collaboration skills

• Experience scaling demand generation in high-growth or Series B+ environments

• Familiarity with account-based marketing (ABM) strategies and tools

• Experience managing paid media budgets and external agencies

• Exposure to international demand generation campaigns

• Advanced attribution modeling or RevOps partnership experience

• Marketing Automation: HubSpot, Marketo, Pardot (or similar)

• CRM: Salesforce

• Paid Media & Analytics: Google Ads, LinkedIn Ads, Google Analytics, Looker/Tableau

• Email & Experimentation: HubSpot, Marketo, Optimizely (or similar)

• Collaboration & Project Management: Slack, Zoom, Google Workspace, Asana, Notion

• Data & Attribution: Bizible, HubSpot Attribution, or comparable tools

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