Director Marketing Europe (gn)

Job Type:

The Director of Marketing Europe plays a pivotal leadership role in driving Hiscox’s commercial growth across the European region.

Reporting directly to the CMO Europe & Head of Direct, this role is accountable for translating the European marketing strategy into effective execution across markets, enabling distribution teams, and strengthening the Hiscox brand.

• →Strategic leadership including defining the annual European marketing strategy.
• →Team leadership & development across markets and channels for a team of ~11-12 people · Market & distribution enablement including broker engagement.
• →Marketing strategy implementation and campaign activation.
• →Content & creative leadership ensuring high-quality and localized assets defined to channel needs.
• →Digital & CRM excellence includes platform optimization and automation for B2B channels.
• →Cross-functional collaboration with Group Marketing, CEO EU Office, Propositions, Underwriting, Sales, Comms/PR, Data & Analytics, Tech/IT.
• →The following core processes are key:
• →Marketing strategy, planning and pan european campaign execution as well and performance measurement.
• →Content strategy, production and asset management.
• →Digital marketing excellence B2B.
• →Broker/partner engagement programs.
• →B2B and B2C event planning and execution (trade fairs, exhibitions, broker events etc.)
• →Marketing budget ownership.

• Strategic clarity.
• Collaboration.
• Innovation.
• Data driven.
• Decision making.

• Leadership in multi-country marketing organizations.
• Strong strategic mindset with operational excellence.
• Expertise in digital marketing, content creation, CRM and B2B Marketing.
• Fluent in English and ideally in other languages as well
• Experience enabling commercial teams.
• Strong stakeholder management and communication skills.

• Examples: campaign performance, lead generation, brand engagement, project delivery

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