Account Based Marketing Manager

Partner with Sales to identify and align on priority accounts for ABM execution, including account objectives, growth opportunities, whitespace, and stakeholder priorities. 

Develop account-specific ABM plans for 1:1 and 1: few campaigns, aligned to sales motions, customer needs, business outcomes, and revenue goals. 

Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, engagement history, and opportunity areas. 

Facilitate account planning and strategy discussions with Sales, the ABM CoE, agencies, and cross-functional partners. 

Translate account strategy into clear campaign briefs, messaging direction, value propositions, plays, and activation plans. 

Use modular content and campaign frameworks to create personalized assets, including account POVs, executive briefs, emails, landing pages, event invitations, digital ads, direct mail, and sales enablement materials. 

Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, executive engagement, events, webinars, direct mail, and sales outreach. 

Ensure Sales is enabled with the right messaging, content, engagement signals, and next-best actions for target accounts. 

Track account engagement, buying committee reach, campaign performance, opportunity movement, pipeline influence, and sales feedback. 

Partner with Marketing Operations and Insights teams to ensure campaigns are properly built, tagged, measured, and reported. 

Continuously optimize ABM programs based on performance data, customer signals, sales feedback, and regional learnings. 

Capture best practices, successful plays, customer examples, and campaign learnings that can be shared and scaled across regions. 

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution. 

Experience developing and executing targeted campaigns for enterprise or strategic accounts. 

Strong understanding of ABM motions, including 1:1, 1, and account-cluster-based marketing. 

Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans. 

Experience working with cross-functional teams, including Sales, Product or Portfolio Marketing, Marketing Operations, Analytics, Agencies, and Regional Marketing. 

Strong campaign management skills, including briefing, planning, asset development, execution, measurement, and optimization. 

Ability to interpret account insights, engagement signals, customer priorities, and sales feedback. 

Strong communication, storytelling, stakeholder management, and project management skills. 

Ability to manage multiple accounts, campaigns, timelines, and stakeholders in a matrixed environment.