Salesforce Marketing Cloud Regional Lead

The Salesforce Marketing Cloud (SFMC) Regional Lead is responsible for driving the strategy, execution, and optimization of marketing automation and CRM campaigns across a designated region. This role involves leading the end-to-end delivery of campaigns, managing data-driven marketing initiatives, and ensuring platform excellence. The Regional Lead collaborates with cross-functional teams, including marketing, CRM, and data analytics, to deliver highly personalized and impactful customer experiences
 
With an objective of growing HP’s engaged customer base, you will work closely with stakeholders within the Customer Relationship Management team (platform, analytics, CRM leads) as well as local business partners, to develop an ecosystem of automated touchpoints for HP’s customers.

You will join the Global Customer Management team responsible for customer strategy, base value, monetization, and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation.

•    10+ years of experience managing and developing direct marketing technologies and systems.
•    5+ years of hands-on SFMC experience with expert knowledge in Marketing Cloud implementations, development, management, and governance.
•    Proven experience as a solution architect, designing and optimizing campaign and/or customer management systems.
•    Demonstrated success in collaborating with multi-stakeholder teams, including IT, infrastructure, security, other platforms, and business operations.
•    Familiarity with system integrations such as CRM, content management, eCommerce, and web analytics.
•    Strong knowledge of data architecture and schema, including relational data models, SQL syntax, and documentation of data models and data flows.
•    Customer journey expertise developed through the creation and execution of automated marketing campaigns.
•    Extensive experience in email marketing automation using Salesforce Marketing Cloud.
•    Hands-on experience with Interactive Studio, Journey Builder, Automation Studio, Email Studio (including triggered emails), Cloud Pages, Contact Builder, Audience Builder, and Content Builder.
•    Marketing Cloud certifications are an advantage.
•    Proven success in leading platform development, integrating customer data, introducing new features and functionalities, and establishing governance across teams to ensure robust and reliable operations.

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"