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Marketing Executive - Outreach Campaigns (Onsite, Lahore, PKR Salary)

Pakistan·Lahore

OtherMarketing Executive

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Quick Summary

Key Responsibilities

Manage end-to-end outbound email campaigns, including mass and drip campaigns, using Salesforce and Instantly/GHL.

Requirements Summary

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 2+ years of experience managing email marketing and outbound lead generation campaigns.

Technical Tools

OtherMarketing Executive

Requirements

~2 min read

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
2+ years of experience managing email marketing and outbound lead generation campaigns.
Experience in the Information Technology or Software Development industry is preferred.
Prior experience working in a Software Development company is preferred.
Strong written and verbal communication skills in English.
Hands-on experience with Instantly or similar cold email platforms.
Experience using Salesforce CRM for lead management and pipeline tracking.
Strong knowledge of lead data management, including data cleaning, deduplication, segmentation, and CSV preparation.
Ability to create and manage multi-step email sequences, personalize outreach, qualify leads, and handle email responses effectively.
Basic understanding of email deliverability concepts, including email warm-up, sending limits, bounce management, spam prevention, and SPF, DKIM, and DMARC.
Experience engaging prospects, asking qualifying questions, and scheduling discovery calls for Account Executives.
Familiarity with automation tools such as Zapier or n8n.
Experience using lead generation platforms such as Apollo, LinkedIn Sales Navigator, and Skrapp.
Familiarity with email verification tools and inbox placement best practices.
Basic sales communication skills, including follow-ups, objection handling, and meeting coordination.
Proficiency in Microsoft Excel or Google Sheets, including basic formulas for data cleaning and reporting.
Excellent communication and interpersonal skills, with the ability to actively listen, understand customer needs, and build professional relationships.
Strong sense of ownership and accountability for managing the sales pipeline and maintaining consistent follow-ups.
Resilient, persistent, and self-motivated, with the ability to handle rejection professionally and remain focused on achieving targets.
Professional, composed, and customer-focused in both verbal and written communication.

Responsibilities

~2 min read

→Manage end-to-end outbound email campaigns, including mass and drip campaigns, using Salesforce and Instantly/GHL.
→Define Ideal Customer Profiles (ICPs) and extract targeted prospect data based on campaign requirements.
→Prepare, clean, deduplicate, tag, and organize lead data before campaign launches.
→Segment prospect lists based on industry, job role, geography, company size, and campaign objectives.
→Import and manage leads in Salesforce and GHL while maintaining accurate lifecycle stages and CRM records.
→Create, personalize, schedule, and optimize multi-step email sequences based on recipient time zones.
→Monitor email deliverability by tracking warm-up status, daily sending limits, inbox health, bounce rates, and spam indicators.
→Coordinate with the DevOps team on SPF, DKIM, and DMARC configurations to ensure optimal email deliverability when required.
→Track and analyze campaign performance metrics, including open rates, reply rates, bounce rates, and conversions, and optimize campaigns based on insights.
→Review and respond to initial prospect replies, categorize responses, update CRM records, and identify qualified opportunities.
→Assign qualified leads to the SDR or Account Executive team and coordinate follow-ups and discovery meetings.
→Maintain unsubscribe and suppression lists to ensure compliance with email marketing best practices.
→Pause, troubleshoot, and optimize campaigns when bounce rates or spam signals exceed acceptable thresholds.
→Conduct A/B testing on subject lines, email content, and campaign messaging to improve engagement and conversion rates.
→Ensure accurate synchronization of campaign activities between Instantly and Salesforce through automation tools such as Zapier or n8n.
→Prepare and share weekly campaign performance reports with actionable insights and recommendations.
→Ensure compliance with email marketing regulations and maintain safe sending practices.
→Manage outbound prospect engagement through LinkedIn and other outreach channels, generating responses and nurturing prospects into qualified leads.