Brand Manager (Pharmaceutical & Retail)

Philippines·Pasig Citymid

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Lead brand strategy, market analysis, and business planning for assigned product portfolios. Manage brand financials, P&L, and contribution margins.

Requirements Summary

Bachelor's degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field. Solid experience in brand or product management within the pharmaceutical industry.

Technical Tools

MarketingMarketing Manager

Responsibilities

~1 min read

→Lead brand strategy, market analysis, and business planning for assigned product portfolios.
→Manage brand financials, P&L, and contribution margins.
→Develop and execute integrated marketing programs in close partnership with Sales teams.
→Build and maintain professional relationships with Key Opinion Leaders (KOLs), Key Accounts, and external principals.
→Oversee Advertising & Promotion (A&P) budgets and product demand forecasting.

Requirements

~1 min read

Bachelor's degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field.
Solid experience in brand or product management within the pharmaceutical industry.
Proven track record in OGSM planning, campaign execution, and P&L management.
Strong presentation, analytical, and interpersonal skills.