Commercial Director (Consumer Growth & Channels)

This role will lead nationwide consumer growth by driving sales, expanding market reach, and strengthening channel partnerships. The focus is on building a scalable, field-driven sales model through distributors, agents, and partner networks.

• →Lead overall consumer sales performance and ensure targets are achieved
• →Develop strategies to grow the customer base and expand into new areas
• →Build and manage partner networks, including dealers, distributors, and agents
• →Strengthen channel performance through incentives, structure, and governance
• →Oversee field teams across different regions and improve sales productivity
• →Work closely with internal teams to support launches, promos, and initiatives
• →Track performance, analyze results, and recommend improvements

• 15+ years of experience in sales, with strong leadership exposure
• Background in consumer sales, business development, or channel management
• Experience handling distributor, dealer, or franchise-type models
• Exposure to large, nationwide operations is highly preferred
• Strong leadership, execution, and stakeholder management skills