Senior Brand Manager

Makati | On-site | Monday to Friday

Position Overview

We are seeking an experienced and results-driven Brand Manager to develop and execute marketing strategies that enhance brand positioning, drive consumer engagement, and maximize sales performance.

The ideal candidate will have a strong background in retail, FMCG, or distribution, a deep understanding of market trends, and the ability to collaborate cross-functionally to strengthen brand presence and profitability.

Key Responsibilities

Brand Strategy & Development

• Develop and implement comprehensive brand strategies aligned with overall business objectives
• Analyze market trends, competitor activity, and consumer insights to identify growth opportunities
• Maintain consistent brand positioning and messaging across all communication channels
• Drive long-term brand equity and market differentiation

Marketing & Campaign Management

• Plan and execute integrated marketing campaigns, promotions, and product launches
• Collaborate with creative, digital, and sales teams to develop impactful marketing materials
• Manage advertising initiatives across traditional and digital platforms
• Track campaign performance and optimize strategies to maximize ROI

Product Management & Merchandising

• Partner with suppliers and distributors to manage product assortments and positioning
• Develop pricing strategies and promotional plans to increase sales and customer loyalty
• Support inventory planning and demand forecasting to align with sales targets
• Ensure competitive product placement and retail execution

Sales & Channel Collaboration

• Work closely with sales teams to align brand objectives with retail and distribution strategies
• Develop trade marketing programs and in-store branding initiatives
• Build and maintain strong relationships with key retail partners, suppliers, and vendors
• Support channel expansion and market penetration efforts

Performance Monitoring & Reporting

• Track brand KPIs, sales performance, and market share metrics
• Analyze marketing effectiveness and provide data-driven recommendations
• Prepare regular reports and presentations for leadership
• Stay current on industry trends and emerging marketing technologies

Qualifications

Education & Experience:

• Bachelors degree in Marketing, Business Administration, or related field
• 3–5 years of experience as a Brand Manager in retail, FMCG, or distribution
• Proven track record of successful brand growth and campaign execution

Skills & Competencies:

• Strong understanding of brand management and consumer engagement strategies
• Experience with digital marketing, social media, and e-commerce platforms (preferred)
• Excellent analytical skills with ability to interpret market data and trends
• Strong project management and organizational abilities
• Exceptional communication and cross-functional collaboration skills
• Ability to thrive in a fast-paced, results-driven environment