Digital Marketing Coordinator (023-1249)

• →Plan and develop fortnightly promotional marketing emails targeted at prospective domestic students, including to support course-specific campaigns promoting new courses, special offers, intakes and added-value short-course opportunities. 
• →Contribute to the end-to-end creation and delivery of webinars, including Zoom webinar setup, promotional communications, speaker coordination, presentation slides creation, the editing and sharing of webinar recordings, and the hosting of webinars where required.
• →Coordinate SMS campaigns through HubSpot and RTOManager, supporting promotion of specific courses, offers, intakes, webinars and other recruitment activities.
• →Support the marketing of corporate training solutions, including the promotion of short courses, public sector training and customised corporate training. This includes updating website content, creating guides, preparing marketing emails and creating content to support outreach to existing and cold corporate leads.
• →Provide day-to-day HubSpot assistance and support to the domestic sales team and Marketing Consultant, including troubleshooting, resolving system issues, supporting campaign setup, and assisting with CRM workflows and data management.
• →Support the development of marketing materials, including brochures, presentations, EDMs and other promotional collateral.
• →Assist with managing ACBI’s social media presence across relevant platforms, including Instagram, LinkedIn, TikTok, Facebook, WhatsApp and YouTube.
• →Assist with creating and maintaining website content, including content promoting courses, students' events, webinars and information targeted at education agents.
• →Assist in creating engaging content that promotes student success stories, events, courses and other initiatives aligned with the needs and interests of ACBI’s target audiences.
• →Support the Marketing team in coordinating promotional campaigns, events and initiatives in collaboration with Sales and Recruitment teams.
• →Assist with competitor research and monitoring industry trends to help inform marketing activities and identify new opportunities.
• →Support the implementation of marketing strategies focused on domestic and international student recruitment.
• →Provide general administrative and operational support to the Marketing team to ensure campaigns and projects are delivered efficiently and on schedule.

• Basic to strong understanding of digital marketing, content creation and campaign coordination.
• Creative design skills and familiarity with Canva; knowledge of Adobe Creative Suite is desirable.
• Familiarity with CRM and marketing platforms such as HubSpot and content creation tools such as CapCut.
• Strong written and verbal communication skills, with excellent attention to detail 
• Strong organisational skills and the ability to manage multiple tasks and deadlines.
• Interest or experience in developing and scheduling social media content across multiple platforms.
• Basic understanding of marketing analytics and the ability to assist with reporting and identifying insights.
• A proactive, creative and collaborative approach, with a willingness to learn and support the wider Marketing team.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)