E-Commerce Marketing & Content Creator - Part-time (003 - 01388)

Campaigns and Sales Growth

• →Plan and deliver campaigns for product launches, promotions, seasonal offers and key dates in the sporting calendar, working to the promotional calendar set with the E-Commerce Systems & Operations Manager.
• →Bring practical ideas to grow traffic, conversion and repeat purchase: bundles, launches, giveaways, collaborations and limited-time offers.
• →Line up every campaign across Shopify, social media, email, the mobile app and wholesale promotions: same message, same look, same launch date.
• →Track results (reach, engagement, click-through, conversion and revenue by campaign) and report monthly on what is working and what to change.
• →Communicate product benefits accurately and in line with Australian advertising rules for supplements and sports foods (TGA and Food Standards Code).

Graphic Design and Content Creation

• →Design campaign assets in Adobe Photoshop and Illustrator: web banners, product tiles, promotional graphics, email headers, social posts, Stories, Reels covers and ad creative.
• →Produce, shoot and edit product photography and short-form video for products, athletes and promotions.
• →Take content from concept to final delivery, including copywriting, editing and exporting files to the right size and format for each platform.
• →Bring every SKU up to a consistent visual standard across fonts, graphics, product imagery and renders, as part of the clean-up of our current B2C store.
• →Create and maintain brand guidelines, design templates and an organised, searchable asset library.

Shopify Website and Campaign Updates

• →Update Shopify storefront graphics for each campaign: homepage banners, collection pages, product images and promotional sections.
• →Work with the E-Commerce Systems & Operations Manager on landing pages, product page presentation and A/B test creative.
• →Check that every graphic displays clearly and loads quickly on desktop and mobile before launch.
• →Design trade-facing promotional graphics for the wholesale (B2B) store, such as banners shown to logged-in trade accounts and pre-season offers.
• →Spot opportunities to improve the shopping experience and conversion, and raise them with the team.

Social Media

• →Plan, create, schedule and publish content across Instagram, TikTok, Facebook and YouTube, adding Pinterest, LinkedIn or X only where our customers are.
• →Own a monthly content calendar tied to launches, promotions and business goals.
• →Grow and engage the community: reply to comments and DMs, encourage user-generated content and manage collaborations with athletes, ambassadors and creators.
• →Supply creative for paid social campaigns (Meta and TikTok ads), with variations built for testing.
• →Stay across trends, formats and competitor activity in sports nutrition, and turn them into content.

Mobile App and Membership

• →Create launch and ongoing creative for the Big E shopping app and paid membership programme: app store imagery, in-app banners and member-exclusive offer graphics.
• →Write and design push notifications and campaign assets that drive app downloads, member signups and repeat orders.

Operations and Stakeholders

• →Work closely with the E-Commerce Systems & Operations Manager, sales (wholesale), warehouse and customer service so that creative is ready before each launch.
• →Brief and manage external photographers, videographers or freelancers when needed, within agreed budgets.
• →Work independently from home, keeping the team updated on progress, deadlines and results.

Must have

•  3+ years in e-commerce marketing, content creation or graphic design, with extensive hands-on campaign work.
• Advanced proficiency in Adobe Photoshop and Illustrator, supported by a strong portfolio of campaign and social media work.
•  Extensive experience across Instagram, TikTok, Facebook and YouTube, including platform-specific formats and what performs on each.
• Hands-on experience updating Shopify storefronts (themes, banners, collections, product images) or a comparable e-commerce platform.
• Track record of content and campaigns that measurably grew audience, engagement or online sales.
• Photo and short-form video skills: comfortable shooting product content and editing (Premiere Pro, CapCut or similar).
• Working knowledge of Meta Ads Manager and analytics (Meta Insights, Shopify Analytics, GA4), and the ability to turn data into practical improvements.
• Strong eye for layout, typography and brand consistency, plus sharp copywriting for captions and promotions.
• Organized, self-managing and reliable working from home part-time, juggling several campaigns against launch dates.

Nice to have

• Experience in the sports nutrition, supplement, fitness or health industry.
• Understanding of Australian advertising rules for supplements and sports foods.
• Email marketing and customer retention campaigns (e.g. Klaviyo, Shopify Email).
• Influencer, athlete and fitness creator partnerships.
• Motion graphics (After Effects) and quick templating in Figma or Canva.
• Experience in a wholesale-plus-retail business, or creating content for a mobile app or membership programme.
• A genuine interest in training, sport or fitness.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)