Marketing Analytics - Assistant Vice President

iCapital is seeking a highly experienced Marketing Analytics Assistant Vice President to play a key role in advancing the Marketing Analytics and Campaign Reporting capabilities. This role is split between hands-on reporting and analysis and dashboard development and reporting automation with a strong emphasis on ownership, rigor, and scalability. This is an individual contributor role for someone who can independently own reporting outputs, influence measurement standards, and help move the organization from fragmented and manual analytics toward more consistent, automated, and trusted insights. The ideal candidate is comfortable working in an environment where analytics are evolving and enjoys improving how data is captured, analyzed, and used.

• →Contribute to the design, development, and ongoing improvement of Tableau dashboards used to assess campaign performance, channel effectiveness, and funnel outcomes.
• →Lead the delivery of recurring performance reports and executive-ready scorecards, combining automated dashboards with hands-on analysis and interpretation.
• →Serve as a subject matter expert for marketing performance reporting, proactively identifying trends, issues, and optimization opportunities.
• →Drive the transition from manual reporting to scalable, standardized, and self-service dashboards
• →Analyze and synthesize data from multiple Martech and CRM platforms, including GA4, Salesforce, HubSpot, Cvent, LinkedIn, YouTube, X, Brightcove, and related sources.
• →Validate data accuracy across systems and proactively identify discrepancies, tracking gaps, and data quality issues.
• →Partner with CRM and Marketing Operations teams to influence how data pipelines, schemas, and reporting views are structured.
• →Support and reinforce UTM standards and campaign tracking governance to ensure consistent attribution and measurement.
• →Help maintain structured campaign hierarchies (i.e. parent-child campaigns) to enable reliable reporting
• →Contribute to the definition and documentation of metrics, KPIs, and reporting standards used across marketing and sales.
• →Partner with the Marketing and Sales teams as well as various stakeholders to translate business goals into effective reporting and insights.
• →Communicate insights, assumptions, and limitations clearly to both technical and non-technical audiences.

• 6+ years of experience in data analysis, business analytics, marketing analytics, or campaign reporting
• Strong experience supporting B2B marketing analytics, preferably in FinTech, Financial Services, SaaS, or enterprise environments
• Advanced expertise in Tableau, including dashboard architecture, complex calculations, and performance optimization
• Hands-on experience with GA4, Salesforce, HubSpot, and digital marketing platforms
• Advanced Excel skills for data analysis, validation, and complex reporting workflows
• Proven ability to operate independently and take end-to-end ownership of analytics deliverables
• Strong analytical judgment and comfort working with imperfect or evolving data
• Excellent written and verbal communication skills, including experience presenting insights to senior stakeholders
• Experience with web tracking or tag management (i.e. Google Tag Manager)
• Familiar with attribution models and conversion path analysis
• Exposure to additional BI tools such as Looker Studio or Power BI
• Experience helping organizations mature analytics practices through standardization and automation