Senior Performance Marketing Manager

IDC is seeking a results-driven Senior Performance Marketing Manager to lead integrated demand generation across North America. This visible leadership role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio. Operating within a performance-driven, high-accountability culture, this role plays a key part in accelerating growth. We are looking for a high-energy marketer with a strong ownership mentality—someone who takes initiative, drives results, and brings deep B2B expertise in buyer journey strategy, demand generation, and multi-channel campaign execution.

This is an individual contributor role, reporting to the Sr Director, Performance Marketing, located in Canada.

• →​​Strategic Demand Generation Leadership: ​Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs.  
• →​End-to-End Campaign Ownership: Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and account-based initiatives. Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution. 
• →​Customer Journey & Content Strategy: Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation. 
• →​Sales Alignment & Revenue Impact: ​Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes. 
• →​Performance Management & Optimization: Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI. 
• →​Cross-Functional Collaboration: ​Energize and mentor team members while fostering a culture of accountability and performance. Collaborate cross-functionally with product marketing, field and ABM marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact. ​ 

• ​​8+ years of B2B marketing experience with deep expertise in integrated demand generation and full-funnel campaign strategy. 

• ​Proven success driving measurable pipeline growth in a complex, multi-touch sales environment. 

• ​Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging. 

• ​Demonstrated success building and optimizing paid digital programs across LinkedIn, Google, and other performance channels, with clear impact on pipeline growth and cost efficiency. 

• ​Experience working closely with sales teams in a shared-revenue model, with strong relationship-building skills. 

• ​Analytical, data-driven mindset with the ability to translate insights into decisive action. 

• ​Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously. 

• ​Hands-on experience with marketing automation platforms (ie. Marketo), as well as knowledge of modern marketing technology platforms (ie. Salesforce, 6sense, Drift) 

• ​Bachelor’s degree in Marketing, Business, or related field; advanced degree a plus. 

• ​A proactive, energetic leadership style with a bias toward action and continuous improvement. 

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.

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