Senior Digital Marketing Executive

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

The Senior Digital Marketing Executive plays a key role within Immediate’s Customer Marketing & Subscriptions team, driving growth and performance across our app portfolio, with a focus on our Food and Entertainment brands. A strategic and commercially minded marketer, you’ll bring expertise in app ecosystems, acquisition, and subscription models to help accelerate the next stage of our app growth journey. 

You'll deliver continuous improvement across acquisition, conversion, and monetisation. Working closely with Product, Tech, Brand, and Data teams, you'll develop and deliver campaigns and initiatives that enhance app visibility, optimise spend and deliver measurable growth. 

This cross-functional role sits at the centre of Immediate digital transformation - blending creativity, analytics, and commercial focus to ensure our apps play a vital role in achieving our ambitious subscription goals. 

• Plan and deliver multi-channel marketing campaigns to drive digital app subscription growth, coordinating activity across multiple channels (e.g. paid social, PPC, ASO, CRM) to ensure campaigns launch on time and in sync. 
• Act as the central point of coordination across Product, Tech, Brand, Design, and CRM teams for app marketing - briefing specialists, aligning timelines, and keeping campaigns consistent with our broader digital subscription strategy. 
• Brief and collaborate with the design team to produce multi-channel campaign assets to promote the Good Food and Radio Times apps, maintaining brand consistency and tone of voice. 
• Contribute to App Store Optimisation (ASO) as part of the broader channel mix, working with specialist ASO support if needed. This includes managing our keyword strategy, metadata testing, in-app event strategy, feature nomination, creative optimisation (icons, screenshots, video assets) and uncovering new market opportunities (e.g. the US and overseas).  
• Use internal reporting tools and in-app analytics to track and monitor campaign performance across acquisition and lifecycle journeys, turning data into clear recommendations and actionable insights.  
• Run structured experimentation across paid acquisition and app store channels to continually improve conversion and visibility. 
• Support subscriber LTV and CAC goals, working with the wider team to optimise spend and offer strategy across Apple App Store, Google Play and our own web checkout. 

• Proven experience in planning and delivering multi-channel digital marketing campaigns, ideally within a consumer subscription or digital media business. Experience in user acquisition for consumer mobile apps would be desirable.
• Good understanding of conversion and the customer funnel – able to identify and investigate uplifts or drop offs, to adapt and shape campaigns and activity accordingly.
• Experience working with analytics tools (such as Appsflyer or another MMP) to track and interpret campaign performance, with hands-on attribution/deep-linking expertise beneficial.
• Strong analytical and reporting skills – able to translate data from multiple channels into clear, actionable recommendations.
• You might not be an app marketing expert yet, but you’re keen to become one. Genuine curiosity about emerging channels, a test-and-learn mindset and the drive to upskill and become the go-to person in this space.
• Comfortable coordinating multiple workstreams and collaborating with specialist teams (design, CRM, paid media, product) to deliver campaigns on time and to a high standard.
• You’ll bring ideas to life and are comfortable experimenting, iterating, learning fast and happy to get stuck in in a fast-paced environment.
• Experience with paid acquisition across Apple Search Ads, Google App Campaigns, and Meta.
• Some app marketing experience – e.g. Exposure to App Store Connect/Google Play Console, ASO fundamentals, or working alongside ASO specialists/agencies, with deep ASO experience a plus.
• Highly proactive and organised, with the ability to forward-plan campaign schedules well in advance, ensuring we’re setup to capitalise on key seasonal moments.
• Excellent communication skills with strong attention to detail and the ability to manage multiple tasks and stakeholders simultaneously.