Product Marketer - Talent & Skills Intelligence Platform | Hybrid - Princeton, NJ | Open to local NJ-based candidates only

• →

  Own product launches end to end: define the story with the founder, build the plan, create the assets, run the moment, measure what landed

• →

  Turn the company narrative into market-facing material: website copy, decks, one-pagers, campaigns, and product messaging that stays consistent everywhere the product shows up

• →

  Own the self-serve funnel: sign-up flow, onboarding communication, in-product messaging, and the conversion path from first touch to active use

• →

  Run market review as a discipline: track the category, watch competitors, listen to customers and analysts, and turn what you learn into a regular written read for leadership

• →

  Identify and develop partnership and channel opportunities that extend our reach, and run a regular channel review of what's working

• →

  Operationalize marketing: build the calendar, cadences, tools, and metrics so marketing runs as a repeatable system with a clear read on what each program returns

• →

  Build deep fluency in the skills, learning, and talent domain, enough to write and speak about it with credibility

• 5+ years in marketing or product marketing, with meaningful time at early-stage startups

• At least one product taken from zero to its first paying customers, and the ability to walk through what shipped, what worked, what failed, and what you'd do differently

• Daily fluency with AI tools across the stack: research and writing assistants, AI creative and design tools, and AI-assisted campaign production

• Excellent writing, with the ability to shift register from a website headline to an enterprise one-pager without losing the thread

• Comfort with data: reading funnel numbers, building a simple analysis, and telling the story behind it

• Preferred: working knowledge of the HR/talent ecosystem (HRIS, LMS/LXP, skills taxonomies); experience marketing a product-led, self-serve SaaS product; exposure to enterprise B2B buying

If you want to build the market presence for a product from the ground up, and you'd rather see your work live within days than sit in a review cycle, we'd like to talk.