Brand Calendar Planning Manager - Dunkin

Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs. 

Briefing & Strategic Translation: Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.

Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum. 

Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and “why.” Tailors messaging and approach based on audience, context, and stakeholder needs. 

Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities. Helps translate prioritization decisions into clear executional support across channels. 

Strong understanding of marketing channels and how they work together 

Exceptional cross-functional leadership and relationship management skills 

Strong situational leadership skills; able to adapt approach based on stakeholders and context 

Proven ability to influence without direct authority 

Extensive experience in strategic briefing 

Strong organizational skills with the ability to manage multiple workstreams simultaneously 

Excellent communication and stakeholder management skills 

Experience in fast-paced, matrixed organizations preferred