Marketing Automation Specialist

 

We encourage our employees to contribute time and energy to causes that help improve the people and communities in which they live and work. We are guided by three core values:

 

Servant's Heart—We believe in caring enough about other people to understand what their problems are and placing the needs of colleagues, customers, and others over personal objectives.

Craftsman's Attitude—We believe in taking pride in the work we do and creating solutions that actually solve the problem at hand (and trying again if the first attempt doesn't do the trick).

Growth Mindset—We believe that progress comes from curiosity, openness, and perseverance. We welcome feedback, embrace change, and push beyond comfort zones to unlock new potential for ourselves, our teams, and our customers.

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Role Purpose 

This role will operationalize our marketing strategy across systems, campaigns, and data — ensuring we can scale execution, improve measurement, and fully leverage AI-driven workflows. 

It will serve as a critical partner across digital marketing, demand generation, and RevOps, with ownership over marketing automation, campaign execution, and performance infrastructure. 

 

Core Responsibilities 

1. Campaign Execution & Marketing Automation

• Own execution of campaigns in Account Engagement (Pardot), including email, nurtures, segmentation, and workflows  

• Build and QA assets (emails, landing pages, forms) and ensure accurate tracking  

• Support campaign launches across 6sense, paid media, and web channels  

• Document and standardize campaign workflows for repeatability  

 

1. Lead Management, Scoring & Lifecycle Optimization

• Own and evolve lead scoring models within Account Engagement + Salesforce  

• Incorporate engagement data, webinar/event activity, and 6sense intent signals into scoring  

• Support evolution of MQL definitions beyond form fills  

• Monitor and improve lead routing, lifecycle stages, and conversion rates  

 

1. Marketing Data, Attribution & Reporting

• Support development and maintenance of marketing reporting across:  

• Salesforce (pipeline + campaign attribution)  

• GA4 (web analytics + behavior tracking)  

• Zuar / Portal or Looker Studio (BI dashboards)  

• Ensure accurate data flow across platforms (CRM, automation, ad platforms)  

• Identify and resolve gaps in attribution and reporting  

 

1. AI Workflow Enablement & Process Optimization

• Help operationalize AI-driven workflows using:  

• Greenlight (enterprise AI tool)  

• AI tools such as ChatGPT / Claude  

• Support integration of 6sense data and signals into AI workflows  

• Document and scale repeatable processes for campaign execution and analysis  

• Assist in redesigning key marketing workflows with AI at the center  

 

1. Data Governance & Marketing Infrastructure

• Maintain and improve data quality across:  

• Salesforce  

• Account Engagement  

• SharePoint (source of truth for AI inputs)  

• Support organization and documentation of:  

• Messaging frameworks  

• Persona documents  

• Content libraries  

• Ensure systems are structured to support AI tools and automation  

 

Cross-Functional Collaboration 

This role will work closely with: 

• Digital Marketing (campaign strategy + execution alignment)  

• Product Marketing (messaging + content inputs)  

• RevOps / Sales Ops (lead lifecycle + reporting)  

• IT / Salesforce Admins (system integration + data flow)  

• External partners (paid media, AEO)  

 

Ideal Candidate Profile 

Experience 

• 3–6 years in marketing operations, demand generation, or marketing automation  

• Hands-on experience with:  

• Salesforce CRM  

• Account Engagement (Pardot)  

• Experience supporting or executing digital campaigns across platforms (e.g., 6sense, LinkedIn, Google Ads)  

 

Skills 

• Strong understanding of lead lifecycle, scoring, and funnel metrics  

• Experience with marketing analytics tools such as:  

• Google Analytics (GA4)  

• BI tools (Looker Studio, Tableau, Zuar, etc.)  

• Ability to manage and connect data across multiple systems  

• Process-oriented with a focus on scalability and efficiency  

 

AI & Systems Mindset 

• Familiarity with AI tools (ChatGPT, Claude, etc.) and interest in applying them to marketing workflows  

• Ability to support AI-enabled processes, including:  

• Data inputs (SharePoint, CRM)  

• Workflow automation  

• Reporting and analysis