Marketing Manager - Shopping Centre

At JLL, we see a Brighter Way forward for our clients, our people, our planet, and our communities. With over 200 years of real estate experience, we are, and always have been, in continual pursuit of brighter ways of working. 

We bring to life a Brighter Way in all that we do by seeking better, smarter, more innovative ways of working. We approach our work in a warmer, more optimistic, and inclusive way. 

JLL is a global leader in helping clients envision where people will live, work, play, shop, and eat. 

This is your chance to drive the commercial success of premium retail assets through strategic marketing leadership and creative campaign execution. As a Retail Marketing Manager at JLL, you'll develop and implement integrated marketing strategies that increase foot traffic, drive sales, and enhance asset value. At JLL, we are collectively shaping a brighter way — for our clients, ourselves and our fellow employees, and in this role, you'll do exactly that by creating compelling brand experiences that resonate with shoppers and deliver measurable results for property owners. You'll oversee everything from annual marketing planning and budget management to digital strategy and tenant collaboration, ensuring every initiative contributes to the centre's profitability and long-term growth. Working alongside a team that values fresh thinking and collaborative problem-solving, you'll blend data-driven insights with creative innovation while embracing more innovative ways of working to strengthen and advance your career.

• Develop, prepare and execute the annual marketing plan, calendar and budget that aligns with asset objectives and drives measurable traffic and sales growth

• Design and implement digital marketing and social media strategies, developing campaign briefs and promotional activities that engage audiences across multiple platforms

• Collaborate with the Centre Manager to maximise income for property owners, providing regular reporting on sales performance, traffic data, and campaign effectiveness

• Maintain and update website content on retailers and the asset in a timely manner, ensuring accuracy and consistency across all digital touchpoints

• Coordinate day-to-day signage, wayfinding, and promotional displays across centre locations to enhance the customer experience

• Work closely with individual retailers to maximise their sales potential and contribute to increased traffic flow throughout the centre

• Ensure brand consistency across all marketing materials and lead repositioning exercises when required to keep the asset competitive and relevant

• Monitor campaign performance against KPIs and adjust strategies to optimise results and demonstrate the value link between marketing investment and asset performance

• Proven experience in retail property marketing with a demonstrated track record of developing and delivering high-quality, effective marketing strategies

• Strong ability to demonstrate the connection between marketing activity and client investment performance through data analysis and reporting

• Excellent communication and interpersonal skills with the ability to build relationships with retailers, stakeholders, and cross-functional teams

• Confidence and creativity in developing brand and positioning strategies that differentiate assets in competitive markets

• Highly organised with strong project management capabilities and the ability to manage multiple campaigns simultaneously

• Working knowledge of social media tools, platforms, and best practices for retail marketing

• Experience in marketing planning, budget management, and financial reporting

• Track record of monitoring and exceeding individual performance targets in a commercial environment

• "Go-getter" attitude with entrepreneurial thinking and a solutions-oriented mindset — because we choose to take the more inspiring, innovative, and optimistic path on our journey toward success

You’ll join an entrepreneurial, inclusive culture. One where the best inspire the best. Where like-minded people work naturally together to achieve great things. Join us to develop your strengths and enjoy a fulfilling career full of varied experiences. Keep those ambitions in sight and imagine where JLL can take you. 

As an organisation, we don’t just accept that we are a place of many different people, but we embrace it, we celebrate it, and we proactively support the needs that difference brings. JLL is committed to equal opportunity regardless of race, gender, age, sexual orientation or disability, and that is why, for more than a decade, we continue to rank among the World’s Most Ethical Companies. We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military. We recognise and appreciate the skills acquired in their service careers as vital and transferable to our workforce. 

Interested candidates, please apply following the link below quoting job reference number REQ530937

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process –  you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.