Campaign Manager

Join a mission-driven team working to make mental health support more accessible, inclusive, and affordable for people around the world.
As Campaign Manager, you will lead the execution of go-to-market campaigns for membership and coaching products, helping transform product strategies into measurable growth.
You will collaborate closely with product managers and marketing specialists to launch new features, optimize messaging, and coordinate campaigns across web, email, social media, and other channels.
Using data from HubSpot, Amplitude, and other analytics tools, you will identify opportunities to improve engagement, acquisition, and conversion rates.
Your insights and recommendations will directly influence campaign priorities, experimentation, and future product launches.
This opportunity offers a collaborative, fast-moving environment where initiative, analytical thinking, and creative problem-solving are highly valued.
Most importantly, your work will help connect people with meaningful mental health resources while supporting the growth of a purpose-driven digital business.

• At least 7 years of marketing experience, including hands-on responsibility for product launches and go-to-market campaigns.

• Demonstrated experience collaborating with product managers or product teams to launch products, features, or new offerings.

• Excellent copywriting skills across web, email, and social media, with a strong understanding of audience segmentation, messaging, and value propositions.

• Hands-on experience with HubSpot, including email campaign creation, automated workflows, audience segmentation, and performance reporting.

• Strong analytical skills, with the ability to interpret dashboards, evaluate funnel performance, conduct A/B tests, and communicate findings clearly.

• Familiarity with web analytics platforms such as GA4, Amplitude, or Metabase.

• Experience with content management systems such as Framer and design collaboration tools such as Figma.

• Knowledge of SEO, generative engine optimization (GEO), and conversion rate optimization (CRO), particularly for landing pages and lead-generation campaigns.

• Strong project management and organizational skills, with the ability to coordinate timelines, manage competing priorities, and deliver campaigns from planning through evaluation.

• A self-directed, proactive approach to problem-solving, with the confidence to identify opportunities and recommend improvements based on evidence.

• Experience advising leadership teams and presenting clear, data-backed recommendations on campaign strategy, messaging, and marketing priorities.

• Familiarity with subscription or membership business models, including customer acquisition, retention, and lifetime value (LTV) optimization.

• Experience marketing to Gen Z and millennial audiences.

• A personal interest in or connection to the mission of making mental health support more accessible.

• Experience managing external vendors, coordinating deliverables, and overseeing project timelines.

• Familiarity with paid advertising and social media marketing.

• Experience in health, wellness, or mental health marketing, including an understanding of responsible messaging, claims, and compliance requirements.