Content & AI Lead - UK Sports Betting

As Content & AI Lead, you will take senior ownership of a UK-focused sports betting content portal and its overall performance. You will combine content leadership, SEO expertise, commercial thinking, and advanced AI capabilities to drive sustainable growth. The role covers the full content lifecycle, from strategy and editorial planning to optimisation, quality, publishing, and performance measurement. You will lead and develop a content team while making data-driven decisions about resources, priorities, and workflows. A key part of the role will be embedding AI into everyday operations through automation, agents, and innovative workflows. Working across SEO, Product, Design, Development, Affiliate, and AI teams, you will directly influence traffic, engagement, conversions, revenue, and profitability.

• 3+ years of professional experience in sports betting, iGaming, sports media, affiliate marketing, or a closely related content environment, ideally with strong UK market exposure.

• Strong knowledge of UK sports and betting, particularly football, with a genuine understanding of sports audiences and their content needs.

• Proven experience managing or leading a content or editorial team and owning an end-to-end content operation.

• Strong understanding of SEO, search intent, keyword research, content strategy, content optimisation, and organic growth.

• Hands-on experience with SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics, or equivalent tools.

• Excellent editorial judgement combined with strong writing, research, fact-checking, and quality-control capabilities.

• Strong commercial acumen and an understanding of how content influences traffic, conversions, first-time deposits (FTDs), revenue, and profitability.

• Advanced AI fluency, with practical experience using AI tools to improve workflows, operations, research, and decision-making rather than simply generating content.

• Experience building or experimenting with AI workflows, automations, agents, or multi-step processes.

• Familiarity with tools and technologies such as Claude, ChatGPT, MCPs, or APIs is an advantage.

• Highly analytical, curious, proactive, and hands-on, with a strong builder mindset and willingness to experiment.

• Strong leadership, communication, collaboration, and stakeholder-management skills.

• Ability to work effectively in a fast-paced environment while balancing strategic priorities with hands-on execution.

• Strong interest in continuous improvement and the ability to identify practical ways to make content operations more efficient, scalable, and effective.