Director, Membership Growth & Engagement

This senior leadership role owns the strategy and performance of professional membership across the full member lifecycle, from recruitment and onboarding through engagement, renewal, and retention.
You will translate member insights, market trends, and analytics into measurable growth strategies and compelling membership value propositions.
The role combines strategic planning, lifecycle marketing, data analysis, technology enablement, and cross-functional collaboration.
You will lead a two-person membership team while partnering closely with marketing, education, advocacy, events, field teams, and other stakeholders.
Success will be measured through membership growth, retention, engagement, and dues revenue, supported by clear KPIs and disciplined execution.
The position offers an opportunity to modernize membership programs, develop new growth channels, and strengthen professional engagement within a mission-driven healthcare environment.
The role is remote, with travel of up to 10% for major meetings and selected professional conferences.

• Bachelor’s degree or equivalent combination of education and relevant experience; a master’s degree in business, nonprofit management, healthcare administration, or a related field is preferred.

• At least 7 years of progressive experience in membership growth, engagement, and retention, including a minimum of 2 years of people management experience.

• Experience within a national professional association, medical or health professional society, or healthcare-related organization is strongly preferred.

• Demonstrated success growing membership and improving retention and engagement, with the ability to communicate measurable outcomes.

• Strong understanding of the complete membership lifecycle and lifecycle marketing, including acquisition, onboarding, engagement, renewal, and retention.

• Strong strategic, analytical, and problem-solving capabilities, with hands-on experience using membership data, dashboards, segmentation, and performance insights.

• Proficiency with association management systems, CRM platforms, and marketing automation tools, with the ability to act as a business owner for membership technology.

• Exceptional leadership, team management, communication, presentation, negotiation, and stakeholder relationship skills.

• Ability to influence senior stakeholders and collaborate effectively across diverse internal and external teams.

• Experience designing or relaunching membership models, tiers, or dues structures is preferred.

• Experience developing institutional or group membership programs and strategic partnerships is preferred.

• Familiarity with Wild Apricot or comparable AMS platforms is advantageous.

• Experience applying AI tools to membership marketing or analytics is preferred.

• Experience working with volunteer leaders, committees, or interdisciplinary healthcare professional communities is beneficial.

• Strong integrity, discretion, professionalism, organization, and ability to remain effective under pressure.

• Willingness to travel moderately, including occasional overnight or weekend travel, with overall travel expected to be up to 10%.