Director of Demand Generation

IndiaRemoteFull-timeexecutive

OtherDemand Generation

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Quick Summary

Overview

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in India.

Technical Tools

OtherDemand Generation

This is a high-impact leadership role focused on building a unified B2B demand generation and revenue marketing engine from the ground up.
You’ll turn existing inbound demand, CRM data, content, and market credibility into a coordinated system that drives qualified pipeline and revenue.
The role spans lifecycle marketing, paid acquisition, content, account-based marketing, CRM optimization, and sales alignment.
You’ll work closely with senior leadership and sales teams to ensure marketing efforts target high-value customers and produce measurable commercial outcomes.
The position combines strategic ownership with hands-on execution in a fast-moving, entrepreneurial environment.
You’ll have significant autonomy to introduce new channels, leverage AI, improve processes, and build a lean team around the highest-impact opportunities.
For a commercially minded marketer, this is an opportunity to directly shape the growth trajectory of a scaling organization.

Develop and own the B2B demand generation strategy, including priority customer segments, buyer profiles, channels, campaigns, and targets for qualified meetings, opportunities, pipeline, and revenue.
Partner with the Founder and VP of Sales to align marketing investment with the highest-value accounts and commercial priorities.
Transform the existing CRM into a revenue engine by leading segmentation, reactivation, nurturing, and personalized journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and strategic accounts.
Analyze CRM data, sales-call transcripts, case studies, and account intelligence to improve the relevance and effectiveness of follow-up campaigns.
Improve inbound lead quality and conversion by optimizing campaigns, messaging, landing pages, qualification flows, lead routing, nurture programs, and retargeting.
Evaluate marketing performance based on pipeline and revenue outcomes, identifying and eliminating campaigns that generate strong surface-level metrics but limited commercial value.
Build and oversee a B2B content and case-study engine using proprietary data, customer results, market insights, and leadership expertise.
Direct the production and distribution of founder-led content, case studies, executive communications, research, webinars, sales materials, and account-specific campaigns designed to create demand and strengthen market authority.
Establish strong alignment between marketing, setters, SDRs, and sales teams, ensuring leads are prioritized appropriately and marketing programs support active opportunities.
Create continuous feedback loops using meeting quality, opportunity conversion, customer quality, and lost-deal reasons to improve demand generation and sales performance.
Use AI to accelerate research, analysis, content creation, personalization, campaign execution, and other marketing workflows.
Manage small teams, contractors, and cross-functional contributors while maintaining clear ownership and accountability for results.

Requirements

~2 min read

Significant professional experience in B2B demand generation, revenue marketing, or growth marketing.
Demonstrated experience building or operating demand generation programs for B2B organizations selling complex, high-value services or software.
Proven ability to generate qualified pipeline and revenue from U.S. or international enterprise buyers.
Strong understanding of CRM platforms, lifecycle marketing, marketing automation, paid acquisition, content marketing, account-based marketing, and sales alignment.
Experience working directly with setters, SDRs, account executives, closers, or other sales functions to improve lead quality and conversion.
Demonstrated, measurable impact on pipeline, revenue, meetings, or other meaningful commercial outcomes.
Experience in agencies, professional services, SaaS, martech, advertising, or adjacent B2B industries is valued.
Strong written communication skills and the ability to develop compelling messaging for senior business audiences.
Strong analytical skills with the ability to diagnose funnel performance, interpret data, identify opportunities, and translate insights into action.
Hands-on approach, with the ability to develop campaign briefs, inspect CRM workflows, review messaging, analyze performance, and manage execution without relying on a large support team.
Experience managing small teams, contractors, or cross-functional projects.
Comfortable working independently in a fast-paced environment with incomplete information and evolving priorities.
Highly proactive, commercially minded, and accountable, with a consistent focus on business results rather than activity alone.
Strong interest in using AI tools to increase the speed, quality, and effectiveness of marketing operations.