2h ago

New

USD 130100-143110/yr

Marketing Manager – Platform

United StatesRemoteFull-timemid

MarketingMarketing Manager

2 views0 saves0 applied

Apply Now

Quick Summary

Requirements Summary

Professional Experience: At least 8 years of experience in B2B technology marketing, particularly in product marketing, platform marketing, or digital experience marketing.

Technical Tools

MarketingMarketing Manager

The Marketing Manager – Platform will lead global marketing strategies for a digital technology platform, driving awareness, adoption, engagement, and business growth. This role combines product marketing, strategic storytelling, and go-to-market execution to translate complex technological capabilities into clear, compelling business value. You will develop differentiated positioning, lead product launches, and create integrated marketing campaigns that help partners maximize the value of digital tools, automation, and connected business solutions. Working closely with product, sales, cloud, operations, and marketing teams, you will shape the platform's market presence and strengthen the overall partner experience. Through customer insights, performance data, and market research, you will identify opportunities to improve engagement and accelerate adoption. This fully remote opportunity offers the chance to influence global marketing initiatives within a collaborative, fast-paced technology environment.

Platform Go-to-Market Strategy: Develop and execute global marketing strategies that increase platform awareness, adoption, engagement, and business growth.

Positioning and Messaging: Create compelling positioning, messaging frameworks, and value propositions that communicate platform benefits to partners at different stages of digital maturity.

Product Launches: Lead integrated marketing campaigns for new products, platform features, and digital capabilities, ensuring successful launches and sustained adoption.

Product and Portfolio Marketing: Serve as the marketing subject matter expert for the platform portfolio, connecting its capabilities with broader technology solutions, cloud offerings, and services.

Business Value Communication: Translate complex technical features into clear business outcomes that resonate with executive decision-makers, sales professionals, operations leaders, and technical stakeholders.

Content Development and Enablement: Oversee the creation of marketing materials, partner-focused content, use cases, and sales enablement resources that demonstrate measurable business value.

Partner Experience and Insights: Build a deep understanding of partner needs, pain points, workflows, and purchasing behaviors to inform marketing strategies and improve the digital experience.

Data-Driven Optimization: Leverage platform usage data, customer feedback, market research, and performance metrics to identify growth opportunities and improve engagement.

Cross-Functional Collaboration: Partner with product management, user experience, sales, operations, cloud, services, and marketing teams to deliver coordinated campaigns and measurable business outcomes.

Global Stakeholder Management: Ensure consistent messaging across campaigns, communications, events, and partner engagement initiatives while coordinating launches across multiple regions and business units.

Continuous Improvement: Identify opportunities to strengthen the platform's market positioning, increase partner engagement, and support the growth of the broader digital ecosystem.

Requirements

~2 min read

Professional Experience: At least 8 years of experience in B2B technology marketing, particularly in product marketing, platform marketing, or digital experience marketing.

Relevant Industry Expertise: Demonstrated experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.

Go-to-Market Expertise: Proven success launching platform-based solutions and developing marketing strategies that drive product adoption, customer engagement, revenue influence, and business growth.

Strategic Marketing Skills: Strong knowledge of platform and solution marketing, including market positioning, value proposition development, integrated campaigns, and portfolio marketing.

Storytelling and Communication: Exceptional ability to communicate complex technical concepts through clear, persuasive messaging tailored to diverse audiences, including senior executives.

Commercial Acumen: A strategic and innovative mindset, with a strong understanding of business objectives and the ability to connect marketing initiatives to measurable outcomes.

Analytical Capabilities: A data-driven approach to decision-making, with the ability to interpret customer insights, usage metrics, market research, and campaign performance.

Cross-Functional Leadership: Experience managing complex initiatives that require close collaboration across multiple teams, functions, and business units.

Stakeholder Influence: Strong interpersonal, communication, and executive presentation skills, with the ability to build alignment and influence stakeholders within a global, matrixed organization.

Preferred Industry Knowledge: Familiarity with the IT channel, cloud ecosystem, and partner-led business models is an advantage.

Work Arrangement: Ability to work remotely within the United States and travel to a designated office when requested by leadership.

What We Offer

~2 min read

Annual Salary: $130,100–$143,110, depending on geographic location, professional experience, education, and skill level.

Employment Type: Full-time position.

Remote Work: Fully remote arrangement, with occasional attendance at a designated office when required.

Healthcare Coverage: Medical, dental, and vision insurance.

Retirement Planning: 401(k) retirement plan with matching contributions.

Disability Protection: Short-term and long-term disability insurance.

Health Savings Options: Health Savings Account (HSA) and Health Reimbursement Account (HRA) options.

Paid Time Off: Paid leave, including vacation, holidays, and sick time.

Professional Development: Tuition reimbursement to support continued learning and career growth.

Career Opportunities: The opportunity to contribute to global technology marketing initiatives, collaborate with cross-functional experts, and influence the growth of a digital platform ecosystem.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1

✓Annual Salary: $130,100–$143,110, depending on geographic location, professional experience, education, and skill level.

✓Employment Type: Full-time position.

✓Remote Work: Fully remote arrangement, with occasional attendance at a designated office when required.

✓Healthcare Coverage: Medical, dental, and vision insurance.

✓Retirement Planning: 401(k) retirement plan with matching contributions.

✓Disability Protection: Short-term and long-term disability insurance.

✓Health Savings Options: Health Savings Account (HSA) and Health Reimbursement Account (HRA) options.

✓Paid Time Off: Paid leave, including vacation, holidays, and sick time.

✓Professional Development: Tuition reimbursement to support continued learning and career growth.

✓Career Opportunities: The opportunity to contribute to global technology marketing initiatives, collaborate with cross-functional experts, and influence the growth of a digital platform ecosystem.