Senior Digital Marketing Specialist

This role is designed for a performance-focused digital marketer who enjoys turning search intent and campaign data into measurable business growth.
You will take ownership of paid search and SEO while contributing across paid social, content, website optimization, and organic channels.
Your work will directly influence qualified enquiries, lead quality, conversion rates, and broader customer acquisition outcomes.
You will manage campaigns, budgets, tracking, and reporting while continuously testing opportunities to improve performance.
The role combines strategic thinking with hands-on execution across multiple digital marketing platforms.
You’ll work independently in a remote environment while collaborating with an international Australian business.
It’s an opportunity to own meaningful marketing outcomes and continuously refine strategies based on clear performance data.

• 5+ years of relevant digital marketing experience.
• Hands-on experience managing Google Ads campaigns with measurable ROI.
• Practical experience managing Microsoft Ads campaigns.
• Strong experience across technical, on-page, and content SEO.
• Working knowledge of Meta Ads Manager.
• Experience with GA4, Google Tag Manager, and Google Search Console.
• Experience working with CRM databases, attribution systems, and campaign reporting.
• Strong copywriting skills across advertisements, blogs, landing pages, and social content.
• Experience maintaining and updating websites.
• Basic HTML knowledge.
• Exposure to email marketing and digital design tools.
• Strong analytical, problem-solving, and performance optimization skills.
• Ability to independently manage multiple channels, campaigns, priorities, and deadlines.
• WordPress experience is preferred.
• Google Ads or Analytics certifications are an advantage.
• Experience in fitness, health, or vocational education is a plus.