Senior Director, Global Marketing, Downstream

United StatesRemoteFull-timesenior

OtherDirector

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Requirements Summary

5–7 years of marketing experience with a demonstrated track record of growth and success in the medical aesthetic device industry. Bachelor’s degree in Business, Marketing,

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OtherDirector

The Senior Director, Global Marketing, Downstream will lead global downstream marketing strategy for a growing medical aesthetics portfolio in a highly competitive market. Reporting to the Chief Product Officer, this role will develop differentiated go-to-market strategies, commercialization plans, and integrated campaigns designed to increase awareness, demand, customer engagement, and revenue. You will oversee brand positioning across digital and non-digital channels while supporting distributors, subsidiaries, and commercial teams worldwide. The role combines strategic leadership with hands-on execution, data-driven decision-making, and close collaboration across functions. You will also shape customer education, sales enablement, and product storytelling while bringing market and field insights into strategic planning. This position includes leadership of a team and approximately 25% travel.

Develop and execute global go-to-market strategies and marketing programs aligned with commercial plans, business objectives, and market-share growth.
Lead commercialization strategies for new and existing products, ensuring differentiated value propositions and messaging support broader brand objectives.
Develop downstream marketing initiatives for targeted customer audiences, including branded digital, social, print, and other integrated campaigns.
Establish streamlined processes for supporting distributors and subsidiaries with compliant, consistent, and brand-aligned product positioning and messaging across global markets.
Manage the downstream marketing budget, monitor return on investment, evaluate KPIs, and optimize spending across digital and traditional channels.
Partner with upstream marketing and cross-functional teams to develop and launch new products, offerings, and marketing programs.
Collaborate with internal teams and external partners to develop customer training programs, medical education initiatives, and supporting content and resources.
Create sales enablement programs and tools that support customer acquisition, engagement, conversion, and retention.
Lead the product’s digital presence and identify new channels, tactics, and strategies to strengthen brand awareness and demand generation.
Monitor brand performance, conduct market research and analysis, and translate insights into actionable marketing strategies.
Serve as a product champion, building internal and external enthusiasm and strengthening engagement across the aesthetics community.
Develop customer relationships and incorporate field intelligence and market insights into messaging, segmentation, and strategic operating plans.
Provide marketing thought leadership and remain current on medical aesthetics trends through field engagement, market research, advisory boards, industry congresses, and professional associations.
Lead, mentor, and develop a team of approximately 3–5 marketing professionals while managing external resources and partners.

Requirements

~1 min read

5–7 years of marketing experience with a demonstrated track record of growth and success in the medical aesthetic device industry.
Bachelor’s degree in Business, Marketing, or a related discipline; MBA preferred.
Strong experience in brand marketing and product marketing, with the ability to translate strategy into effective commercialization programs.
Experience developing and executing omnichannel marketing strategies, including strong digital marketing knowledge.
Demonstrated experience managing teams, agencies, vendors, and other external resources.
Experience across both B2B and B2C marketing environments.
Ability to move comfortably between strategic planning and hands-on execution in a fast-paced environment.
Strong analytical and data-driven mindset, with the ability to translate metrics, market intelligence, and customer insights into actionable decisions.
Ability to navigate ambiguity, prioritize competing demands, and consistently deliver against tight deadlines.
Strong interpersonal, communication, and presentation skills, with the ability to collaborate effectively across functions and organizational levels.
Ability to communicate complex concepts clearly with both technical and non-technical audiences.
Creative, proactive, collaborative, and hands-on approach with a positive attitude and strong team orientation.
Independent learner with flexibility and adaptability in a changing market environment.
Willingness and ability to travel approximately 25% of the time.