Senior Specialist - Search Marketing - SEO + AEO + Content

This role will lead global search marketing initiatives across a wide range of digital properties, combining SEO, Answer Engine Optimization (AEO), and content strategy to strengthen online visibility and drive business results. As an individual contributor, you will own end-to-end search marketing initiatives while partnering closely with cross-functional teams and business stakeholders. You will develop search-driven content strategies based on user intent, search demand, and conversion opportunities. The role offers the opportunity to work at the intersection of digital marketing, emerging AI-powered search technologies, analytics, and content optimization. You will also help establish search marketing standards, processes, and best practices across the organization. This is a collaborative environment where your expertise can directly influence digital engagement, conversions, and the evolution of modern search strategies.

• Proven professional experience in Search Engine Optimization (SEO), with strong knowledge of AI-powered search optimization and Answer Engine Optimization (AEO).
• Strong expertise in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping.
• Demonstrated ability to develop keyword strategies, content themes, and content frameworks designed to support engagement and conversions.
• Hands-on experience with Google Search Console, Google Ads, and Adobe Analytics.
• Strong analytical, reporting, problem-solving, and data interpretation skills.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Excellent written and verbal communication skills, with the ability to translate complex search concepts into clear recommendations.
• Strong cross-functional collaboration skills and the ability to work effectively with diverse stakeholders and teams.
• Experience mentoring or coaching junior professionals is a plus.
• Working knowledge of HTML, CSS, and JavaScript is an advantage.
• Experience with marketing automation tools and processes is a plus.
• Familiarity with integrating SEO into broader digital marketing campaigns and channels is desirable.